Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors.

Travel 102

Travel Social Media Banking Tourism 102

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Listen, engage and act is the mantra for successful campaigns, successful leaders and successful organizations!

Yammer 262

Yammer Facebook Travel Engagement 262

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand? Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Travel, Places and Events.

Yahoo 192

Yahoo Facebook Sample Samples 192

Sprout Social

MAY 8, 2023

hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Industry-specific data includes mid- to high-level engagement times.

Tourism 108

Tourism Travel Education Engagement 108

Buffer Social

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

Instagram 96

Instagram Engagement Notification Small Business 96

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Travel, Places and Events.

Yahoo 147

Yahoo Facebook Sample Samples 147

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. Facebook Real-Time Ad Targeting.

Facebook 279

Facebook How To URL Retail 279

Pixlee

OCTOBER 30, 2019

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Simplifying the Checkout to Increase Conversion. Smart Tools Integration.

Travel 45

Travel Discount Compete Price 45

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JULY 6, 2022

Travel and Tourism. Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low.

Twitter 105

Twitter Tourism Travel Education 105

Mindjumpers

AUGUST 29, 2012

Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. I have taken a look at what it has to offer.

Sites 228

Sites Facebook Overview Guidelines 228

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. How exactly does it work?

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. The best Facebook videos are short.

Video 154

Video Facebook YouTube Publishing 154

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users.

Platform 118

Platform Social Media Tumblr Reddit 118

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. On Facebook, this tendency to trust other users’ opinions and content results in more effective ads. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. Secondly, social engagement absolutely helps.

Travel 75

Travel Hosting Social Media Influencer 75

Hootsuite

APRIL 1, 2020

Create a Facebook event or Instagram countdown. Tomorrow night I’ll be playing all the new songs on Instagram and Facebook live, from my studio at 7 pm EST. I’m working away in here now to make sure it’s something special???? For all details, check out the Facebook Event – [link] #ComeWinewithMe pic.twitter.com/UNTCtU34tO.

YouTube 145

YouTube Engagement How To Class 145

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, the level of service can now be increasingly improved, in large due to the possibility of engaging in dialogue with potential customers, and therefore in co-creating unique experiences for the customers.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Ignite Social Media

SEPTEMBER 23, 2021

By asking someone to follow you as a way of gaining entry, you’re increasing the number of people that will see and engage with your content – hopefully long after the contest has ended! Generate Brand Awareness . Sweepstakes are an easy way to reach new audiences and increase the awareness of your brand. Make Your Sweepstakes Work for You .

Social Media 186

Social Media How To Guidelines UGC 186

Unmetric

SEPTEMBER 1, 2016

I wanted to see if their social media accounts were anything like that, and how much engagement they get. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Prudential Malaysia engaged best with its Fans.

Insurance 82

Insurance Engagement Brands Analysis 82

Ignite Social Media

MAY 24, 2016

The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. Think: Travel + Transportation. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. Hospitality. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Firebelly

JANUARY 24, 2012

The main reason people get on Facebook is to engage with friends and family, not brands. So, it’s important to relate to your audience and spark conversation by inadvertently getting them to engage. Stop back by next Tuesday for Facebook Page Management Tip #4: Ask For Different Perspectives. But, how is this done?

Questions 167

Questions Tips Facebook Travel 167

Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377

Study Social Media Wikipedia ROI 377

Ignite Social Media

APRIL 16, 2018

How Our Paid Media Strategy Paid Off: We began our partnership with the Outer Banks when they were in search of a collaborative partner who could drive engagement and increase off-season travel through their social media channels. 88% increase in engagements Y-o-Y. In 2017, we generated a. 20% increase in impressions Y-o-Y.

Banking 119

Banking Social Media Travel Newsletter 119

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story.

Travel 40

Travel Posterous Social Media Management Groups 40

Later

MAY 1, 2019

There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy. Here are the new features and changes coming to Facebook in 2019: Facebook Update #1: A New Mission and Focus on Privacy. Facebook groups are literally my favorite social network pic.twitter.com/G5jhrqe8VT.

Facebook 87

Facebook Privacy Groups Groups 87

Laurel Papworth

JANUARY 14, 2010

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% companies use Facebook and 45% Twitter.

Hotels 85

Hotels Tourism Travel Social Media 85

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40

Travel Class Social Media Hotels 40

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Engagement is also about the content you create and share across social platforms.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

AUGUST 31, 2021

Platforms have begun testing new ways to benefit brands on social: Facebook launched Shops, Pinterest unveiled a new Shop Tab, and Instagram Checkout allows users to make a purchase without ever leaving the app. After a year of no travel, 2021 has seen an increase in travel spending and searches on social media.?People

Trends 184

Trends Organization Social Media Travel 184

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar » Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? When travelling abroad it’s relevant to think of myself as a Dane and as belonging to the group – or tribe, if you like – of Danes. Old Spice Spoof nails it!

Engagement 198

Engagement Policies Groups Groups 198