Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. But, how valuable is that? Select videos.

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Video How To Facebook Groups 195

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) Share this on Facebook.

System 219

System B2B Facebook Marketing 219

Sherrilynne Starkie

JANUARY 19, 2013

“We specialize in civic engagement situations of high emotion, conflict or controversy.” The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. PLEASE LIKE MY FACEBOOK PAGE.

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Campaign Engagement Focus Group Project 377

Waxing UnLyrical

OCTOBER 15, 2023

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” My Facebook profile was hacked early August. So until I was able to actually prove my ID—via the FB AI-based verification system that has not worked for me for two months—I was #SOL. Let’s rewind.

Facebook 100

Facebook Notification Process Consultant 100

Jon Loomer

OCTOBER 12, 2021

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. If you leave that field blank, Facebook will aim to get the most results possible from your budget. When you use Lowest Cost, Facebook will try to use up your budget. Minimum ROAS. That’s it.

Cost 202

Cost CPA Strategy Facebook 202

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

Facebook 187

Facebook Eventful Conversation Report 187

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

Ignite Social Media

SEPTEMBER 4, 2019

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term.

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Trends Facebook CPM CPC 146

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

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Strategy Facebook Marketing FAQ 118

agora pulse

FEBRUARY 12, 2019

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. What Exactly Is the Facebook Boost Post Option? Facebook handles a lot of the decision-making process for you. (We’ll

Facebook 151

Facebook Campaign System Cost 151

Buffer Social

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling tools. Is this true?

Engagement 73

Engagement Social Media UGC System 73

Oktopost

NOVEMBER 18, 2020

Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Get as much engagement insight as possible. Build A Great Lead Scoring System with Valuable Insights.

Engagement 89

Engagement Social Media B2B Team 89

agora pulse

FEBRUARY 17, 2021

Need tips on how to increase engagement on Instagram and deepen connections with existing followers? Here are her quick and actionable tips for increasing engagement on Instagram and making most of existing relationships on Instagram. Show up as your real self to increase engagement on Instagram. Stained t-shirt.

Instagram 112

Instagram Engagement Tips Energy 112

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. 2 Establish a Winning System. Another key aspect of compelling creative is to establish a winning system. 1 Prioritize User-Generated Content.

UGC 167

UGC Facebook CPA Upcoming 167

Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Similar Posts: The Facebook Edgerank Changed Once Again.

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Feed Feedly News Facebook 230

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

Facebook 129

Facebook Eventful Conversation Report 129

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. My training programs are built on a live webinar system. About Webinars. This is a big deal.

Facebook 190

Facebook How To Hosting Groups 190

Dave Fleet

MARCH 8, 2012

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. Identify appropriate engagements to feature. My friend Jay Baer says it betrays small businesses.

Curation 389

Curation Brands Facebook Patterns 389

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. Recommended. 2% at best).

Feed 145

Feed Feedly News Facebook 145

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Ads Manager?

Advertising 178

Advertising Metrics Cost Sentiment 178

Waxing UnLyrical

MARCH 4, 2011

I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. I’m not one to get overly excited by blog comment systems, but this one has me blown away. in my opinion, than other comment systems that allow you to post your comments to, say, Facebook or Twitter?

System 170

System Comments WordPress Joomla 170

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Facebook wants you to see more stuff from people. Passive scrolling and low-quality engagement are now bad. First, to summarize: 1. A ghost town?

Feed 165

Feed Feedly News Facebook 165

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites.

Comments 388

Comments Platform Social Graph Facebook 388

Lucy Hall

JUNE 14, 2015

In this post I will give you 3 quick ideas to help you boost conversation and get more Facebook page engagement. The problem: You've had a Facebook page for sometime and in the good old days you didn't have to do that much to generate conversation. Have you seen an increase in engagement? Ask questions.

Engagement 60

Engagement Facebook Conversation System 60

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. My training programs are built on a live webinar system. About Webinars. This is a big deal.

Facebook 143

Facebook How To Hosting Groups 143

Hootsuite

MARCH 16, 2021

Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Approximately 500 million people are using Facebook Stories daily. What are Facebook Stories?

Facebook 145

Facebook How To HootSuite Template 145

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! This is NOT new. This is NOT new.

Facebook 164

Facebook Training Template Templates 164

Hootsuite

APRIL 17, 2024

Other social media platforms like Instagram and Facebook have their own algorithms, too.) Its predictions are based on a variety of factors, like the kind of content you’ve engaged with in the past, or which creators you are currently following. For example, following magicians will probably lead to magic-themed content.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

Facebook 260

Facebook Patterns Retail Buy 260

Later

JUNE 2, 2021

Facebook Messenger is about to change in a big way — say hello to new customer service and sales-focused tools for businesses. . Announced at F8 Refresh , Facebook’s annual developer conference, the keynote speech focused on bringing more Messenger capabilities to businesses of all sizes. . Source: Facebook.

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Activities API Template Templates 94

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. Facebook Post Reach Defined. Accessing the Data: Post-Level Reporting.

Report 162

Report Facebook Organization Metrics 162

Mindjumpers

OCTOBER 19, 2010

Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. These terms are fairly new buzz words for marketers looking to attract customers in new ways, and they are on the cutting edge of where engagement marketing will be in the future years. Create a solar system of owned media.

Engagement 177

Engagement Marketing Paid Search Forums 177

Webbiquity SMM

NOVEMBER 8, 2022

They often have a highly engaged fan base. Fear and uncertainty power the social proof systems. Small local businesses should enable Facebook ratings and reviews immediately. According to “The numbers,” 80% of individuals are more likely to buy if they see positive Facebook reviews. Uncertainty.

comScore 299

comScore Marketing Case Study Review 299

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. daily and 2.07

Facebook 166

Facebook Marketing Training Template 166

Jon Loomer

SEPTEMBER 7, 2017

You create a Facebook ad campaign. Now, you have another option with a new Facebook conversion optimization feature: BOTH. One of the many benefits of Facebook advertising is the ability to optimize for a particular action. Facebook has data. Facebook has data. Should you optimize for conversions or clicks?

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Conversation Facebook Advertising Campaign 156