Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Advertising Engagement Class Conversation 148

Bill Hartzer

JANUARY 16, 2024

My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.

Facebook 170

Facebook Notification Privacy Issues 170

Social Media Today

FEBRUARY 14, 2019

What types of Facebook Page posts see the most engagement? Check out this new report from Quintly.

Report 168

Report Engagement Trends Facebook 168

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. Thanks to an update to Ads Reporting, this is no longer required. Thanks to an update to Ads Reporting, this is no longer required. You can now create custom metrics inside Facebook Ads Reporting. What do you do? Make sense?

Metrics 165

Metrics Report Facebook How To 165

agora pulse

FEBRUARY 4, 2020

Run Facebook Ads? Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

Report 152

Report CPC CPM Facebook 152

Hootsuite

SEPTEMBER 25, 2023

Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. 1 Analytics Tool for Growth Beautiful reports.

Industry 125

Industry Engagement HootSuite Analytics 125

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach.

Report 162

Report Facebook Organization Metrics 162

Jon Loomer

JULY 24, 2023

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Ads Manager conversion reporting These three will almost never match up. Or it could happen if you use engagement-based events that can happen multiple times.

Eventful 145

Eventful Conversation Report API 145

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Brace yourselves as TikTok, the reigning star of short-form videos, fails to secure a spot in the top three choices for businesses, with Instagram and Facebook stealing the limelight.

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Report Platform Video Film 94

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. You can then select these custom metrics when adding columns to your report.

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Metrics Examples Facebook How To 214

Social Media Today

AUGUST 25, 2022

Meta's latest 'Widely Viewed Content Report' for Facebook continues the trend of confounding results.

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Report Content Engagement Trends 175

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

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Data Facebook Reddit Social Networking 154

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). URL parameters and Google Analytics wouldn’t be able to report this.

Conversation 196

Conversation Facebook URL Report 196

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 90

Analysis Report Examples Tools 90

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

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Groups Groups Facebook Metrics 184

Mindjumpers

JUNE 13, 2012

Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The ranking of the brands is based on their performance within size and growth (35%), engagement (35%), programming (20%) and integration (10%).

Report 274

Report Brands Facebook Nielsen 274

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? If you’re running a campaign for traffic, engagement, or awareness, the default metrics that you’ll see in Ads Manager will be related to those objectives. The post Surprise Facebook Ads Conversions appeared first on Jon Loomer Digital.

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Conversation Facebook Metrics Eventful 198

Social Media Today

JANUARY 27, 2023

Facebook remains a key connector, and its improving AI is helping to keep users engaged.

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Report Facebook Engagement 183

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

Facebook 209

Facebook Report Apple Campaign 209

Sherrilynne Starkie

DECEMBER 3, 2017

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. Top five: Messaging gets a lot more engaging. News from Google, SnapChat, Facebook and Instagram. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. Messenger streaks coming to Facebook?

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Engagement Remix Instagram Google 225

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Facebook Collaboration 164

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with.

Report 78

Report Facebook How To Overview 78

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. These restrictions negatively impact reporting, but also the ability to target people based on their website actions. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook Engagement Custom Audiences.

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Facebook Instagram Advertising Engagement 207

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. Instead, I’m looking to reward loyal readers of my website while also incentivizing additional engagement. Maybe you are seeing the ads now?

Facebook 209

Facebook Aggregator Upcoming Campaign 209

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. You’ll need to add columns to your Ads Manager report. ” This is similar to video view time metrics for measuring an engaged user. That includes audiences related to Instant Experience engagement. Facebook is clearly collecting and storing this information.

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Metrics Facebook Advertising Report 193

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers. Page Interactions.

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Metrics Engagement Facebook Advertising 160

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Publishing Tools Brands Facebook 95

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics.

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Facebook Analytics Eventful Engagement 218

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

Facebook 187

Facebook Eventful Conversation Report 187

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Competition and CPM.

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Cost CPM Facebook Compete 215

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 113