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Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup

Social Media Today

The guide provides an overview of Facebook engagement among Indian cricket fans, highlighting potential opportunities around the event.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

Groups 184
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ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

Facebook is redesigning the objective-selection process in Ads Manager. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts. Engagement.

Campaign 206
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Run Ads to Promote Facebook and Instagram Reels

Jon Loomer

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. And if you get increased engagement, that often leads to lower CPM costs in ad spend. Quick Overview. Make sure that you select both your Facebook page and Instagram business account under “Identity.”

Instagram 198
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How to Create a Facebook Event Custom Audience

Jon Loomer

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Create an Audience.

Eventful 207
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Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers. Page Interactions.

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