article thumbnail

2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. What’s great is a similar process is available for organic posts that you publish to your page. Once the test is complete, the winning version will be published to your Facebook page.

article thumbnail

Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. Facebook Ads and Organic Distribution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

article thumbnail

Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”. That catalog could be for website purchases, your Shop in Facebook Marketplace, or your Facebook page.

article thumbnail

How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. You can create organic videos or use video in ads, it doesn’t matter. 10 seconds or more.

article thumbnail

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

article thumbnail

Facebook Lead Ads and Organic Distribution

Jon Loomer

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution.