Down the Rabbit Hole: Super 8?s Complex Viral Campaign
Adam Cohen
SEPTEMBER 22, 2010
Who knows, but fans have already created a wiki to track everything they find and piece clues together (yep, that’s where I found much of this – it’s Cliff notes on the complex stuff for people like me). Is it too complex to engage fans at a big enough level? Super 8 Viral Marketing Ramps Up (dreadcentral.com).
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