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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Who knows, but fans have already created a wiki to track everything they find and piece clues together (yep, that’s where I found much of this – it’s Cliff notes on the complex stuff for people like me). Is it too complex to engage fans at a big enough level? Super 8 Viral Marketing Ramps Up (dreadcentral.com).

Wiki 219
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

Content 144
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. A Wiki of Social Media Monitoring Solutions. Decide What to Monitor.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Monitor online trends in your content reactions and engagement in case a content shift is needed. Check out Forums, wikis, groups, blogs, etc.

Strategy 186
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Sharing Is Caring (And Selling)

Twist Image

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). Can you make money sharing?

Wiki 102
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The Ultimate User-Generated Content Guide

Sprout Social

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. What Is User-Generated Content?

Content 111