Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement
Jon Loomer
MARCH 23, 2022
If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”. That catalog could be for website purchases, your Shop in Facebook Marketplace, or your Facebook page.
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