Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. Rock-n-roll kick started his career in marketing when he started seeking creative ways to market his own band nationally.

Social Capital 196

Social Capital Journal Energy Campaign 196

The Social Media Incubator

SEPTEMBER 7, 2011

Branch Out is Business Networking on Facebook. This new Facebook application allows you to do career networking on Facebook by searching a company name, see which of your Facebook friends are connected to it and posting job openings. For now, I still see LinkedIn as the 800 lb.

Sites 106

Sites Social Media Social Capital LinkedIn 106

Convince & Convert

NOVEMBER 1, 2011

was that Engage was more of a reference guide than a book. You have to keep up your Facebook. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. It’s because I enjoy the reactions that I get in sharing, and that fosters engagement. Jay: And refer back.

Klout 121

Klout Social Capital Influencer Social Graph 121

Buzz Marketing for Technology

JUNE 27, 2008

Why the Internet is Making Me Stupid » 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion? Listed below are links to weblogs that reference 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion? The Bamboo Project Blog.

Project 100

Project Blogosphere Engagement Skills 100

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Well, I appreciate it very much.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. Another great post, I look forward to reading every day.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Targeted at marketing directors. But, it’s still important.

Social Media 127

Social Media Strategy Report Buy 127