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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often.

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Content shared by employees receives 8x the engagement over content shared by the brand. You determine your approach, goals and how you will engage with your audience. It's not a new phenomenon that people buy from people.

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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences.

Yahoo 192
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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” Let’s take a closer look… Labels on Metrics.

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Facebook Ad Engagement: The Problem With “Too Much”

Jon Loomer

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads.