Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

NOVEMBER 19, 2018

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 108

Retail Sentiment Project Instagram 108

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? How Does the Presence of People in Brand Images Relate to Engagement?

Research 163

Research Engagement Facebook Retail 163

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Engagement 194

Engagement Automotive Brands Paid Search 194

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

Webbiquity SMM

APRIL 4, 2023

While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

Social Media 220

Social Media Reddit LinkedIn Research 220

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consider pulling back.

CPM 188

CPM Discount Facebook Advertising 188

Ignite Social Media

JULY 18, 2019

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 This unique targeting coupled with lead generation ads on Facebook led to a low $1.50

Case Study 98

Case Study Retail Study Social Media 98

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often.

CPM 175

CPM Social Media CPC Sample 175

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52

Fashion Platform Engagement Social Media 52

Akamai Marketing

JANUARY 1, 2015

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. We used promotions on Facebook to build this list. Results: Increased Shopping Center Traffic: 178%.

Case Study 100

Case Study Retail Study Eventful 100

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

Engagement 135

Engagement Brands Review Influencer 135

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

Social Media 110

Social Media Strategy Exercises Retail 110

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Hubspot 97

Hubspot Template Templates API 97

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. million by 2022. Social Media.

Retail 55

Retail Trends UGC Authentication 55

The Realtime Report

AUGUST 28, 2012

Play.com is very happy with its Facebook fans. The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. over 357,000 Facebook fans. over 47,000 Twitter followers.

Retail 170

Retail Facebook Activities Social Media 170

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops.

Examples 223

Examples Retail Instagram Buy 223

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time. Engage customers. billion by 2025 ? Automate sales. Answer FAQs.

FAQ 120

FAQ Retail Overview Loyalty 120

Ignite Social Media

SEPTEMBER 22, 2021

This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Whereas with all the algorithm changes, you’re lucky to reach maybe 3% of your followers with an organic Facebook post. Engagements, to an extent, can also be a bit of a vanity metric.

Social Media 172

Social Media Tips Retail Metrics 172

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. That is why you should certainly consider app-based mobile marketing. SMS Marketing.

Mobile 135

Mobile Strategy SMS Automotive 135

Ignite Social Media

MARCH 11, 2019

With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Snapchat Location Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. “O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. ” See you next week!

Retail 146

Retail Marketing Sports Team 146

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143

Research Social Media Airlines Marketing 143

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

Facebook 260

Facebook Patterns Retail Buy 260

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 119

Video Retail Hosting Fashion 119

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

MARCH 30, 2020

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. If, however, you are a retailer for whom ads would encourage people to come to your stores, this would not be a great time to run paid ads for that. You could expect a swift backlash.

Social Media 106

Social Media Marketing Discount Health Care 106

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

Brands 279

Brands Facebook Guidelines Conversation 279

Ignite Social Media

MAY 24, 2016

It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. So, who can capitalize on music festivals, like #Coachella?

Engagement 110

Engagement Brands Hashtag Eventful 110

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Improved Marketing Strategies. billion U.S.

Products 164

Products Instagram Brands How To 164

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. Facebook Real-Time Ad Targeting.

Facebook 279

Facebook How To URL Retail 279

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 121

Industry Real Estate Social Media Sports 121