Harp Interactive

NOVEMBER 9, 2009

As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Facebook updates, Blog posts, all provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause. Twittering.

Platform 254

Platform Social Media Radian6 Press Release 254

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. You'll also note that there are a plethora of online pundits who are quick to distill the "rules of engagement" which are, ultimately, personal rules that worked for them (your mileage may vary). Not responding back to someone on their Facebook page.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Convince & Convert

FEBRUARY 8, 2011

As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 10 Phoenix.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

APRIL 24, 2014

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. By using these activity-list blog posts as the backbone of its blog content and thinking about the youtility of every blog post for its audience, BAGC can provide the kind of useful content that will keep engaging readers.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If your customers are heavy Pinterest and Facebook users, then don’t display StumbleUpon and LinkedIn share buttons (or at least don’t make them prominent).

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JULY 12, 2011

The end result is an increase in trust among all employees at every level; trust of employees and empowering them to engage externally; an increase in budget investments to social business initiatives, collaboration and more effective social organization models. Creating Processes that Create Organizational Consistency.

Jive 146

Jive Lithium Social CRM Yammer 146

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Find a way to engage them. Why was that? Find influencers.

Social Media 132

Social Media Data SM2 Radian6 132

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). Facebook, which “ranks&# status updates via EdgeRank. So much so that people (presumably sober) proclaimed that this was the future of marketing. And guess what?

Klout 159

Klout Nielsen Influencer Social CRM 159

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Any questions or comments?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. A general “Internet etiquette&# course would be valuable to them.

Education 135

Education Social Media Gov 2.0 Class 135

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. And you’re handling it wonderfully Reply Greg Jarboe February 11, 2010 at 4:45 pm Amber, let me give Radian6 a shoutout, too. If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs.

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%.

Social Media 147

Social Media B2B Strategy Consultant 147

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

AUGUST 17, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). When you take that framework and apply it to business and apply it to marketing, for example. I grew up with Facebook.”

Radian6 113

Radian6 Training Communities Conversation 113

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. thanks for sharing!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. All Facebook has to do is roll out their own tab builder, and it’s curtains. But what of the mid-market? The New Social CRM Big Three.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

FEBRUARY 23, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. There is a distinct bias amongst social and digital marketers to that effect. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. You still need live tweets to engage with people.&#. Twitter: The 7 Rules of Business Engagement by Smedio. Successful Twitter Marketing Strategies by Social Media Optimization.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift Labs co-founders Krista LaRiviere and Chris Adams come from a digital marketing and software development background. Background.

Software 140

Software Review SM2 Alterian 140

Diva Marketing Blog

MARCH 25, 2011

So, let's learn from each other and build a strong foundation for the future of social media marketing. What is your 1 tip to an agency/freelancer contracted to be the voice of the brand in social networks e.g., Twitter, Facebook, blogs, next new shiny toy? S usyn Duris Actor, Marketing Consultant Susan Elise Duris.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. 3) Radian6 (aka Social Studio). Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

JUNE 21, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Keep emailing us or coming to the Facebook page or whatever. Jay : We are back with Social Pros. Jill Carlson. Jill, welcome aboard.

Radian6 118

Radian6 Social Media Statistics Company 118