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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Our Belief That Bigger is Better Makes It So.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

10 WordPress Plugins & Other Enhancements That Will Make Your Business More Social – These tools can help you do just about anything, including make your blog and your website more socially engaging. How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing.

Mashup 115
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Weekend Project: Research Your Existing Audience

ProBlogger

In fact, the following strategies will allow you to determine exactly who your best customers are so that you can optimize your marketing to speak directly to their fears and fantasies, and push their “hot buttons,” allowing you to attract more of the same (high-value) customers. It’s one of the best engagement platforms on the web.

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The Ultimate Guide to Professional Product Review Pitches

ProBlogger

Being an ecommerce marketer myself, I receive on average three to five pitches a week from small blogs wishing to review and give away my products; 90% of these requests are turned down for many of the same reasons. Twitter and Facebook followers/fans. Moz trust, Moz rank, and domain authority (found using Open Site Explorer ).

Review 44
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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Of course, be sure to write down anything you discover from this research as well – whether it be other sites in your industry or any marketing ideas that you discover.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. It’s my birthday and I have some great news! Want the trends, news, and findings too?

Marketing 264
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Weekend Project: Research the Audience You Want … but Don’t Have

ProBlogger

Not a superficial understanding but a real, deep understanding of who your audience is, what they want, and how to make them engaged and excited when they land on your site. Let’s start with Facebook. Mining Facebook: a treasure trove of marketing goodness. Facebook is a goldmine for the blogger or online marketer.