Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52

Fashion Platform Engagement Social Media 52

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.

Platform 152

Platform Engagement Hashtag Eventful 152

Bill Hartzer

JANUARY 23, 2024

Brace yourselves as TikTok, the reigning star of short-form videos, fails to secure a spot in the top three choices for businesses, with Instagram and Facebook stealing the limelight. Engagement Magic: Short-form videos wield a mighty engagement wand, receiving 2.5 times more engagement than their long-form counterparts.

Report 94

Report Platform Video Film 94

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. It defaults to Facebook page.

Engagement 148

Engagement Video Facebook How To 148

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips HootSuite Marketing 267

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. What is Gen Z’s Favorite Social Media Platform? How Much Does Gen Z Use Facebook?

Data 154

Data Facebook Reddit Social Networking 154

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Carrie Phillips Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

yMarketingMatters

OCTOBER 25, 2013

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. Facebook has just rolled out the new Facebook Page Insights to everyone.

Engagement 271

Engagement Facebook Metrics Loyalty 271

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 105

Instagram Facebook Marketing Features 105

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? They often have a highly engaged fan base.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Hey, engagement is engagement! Great for video-centric marketing.

Social Media 124

Social Media CPA CPC CPM 124

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. This makes target marketing much easier. .

B2B 96

B2B Platform Social Media YouTube 96

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? As Misi points out, it’s more of a “Netflix competitor” than a social media platform. The platform just isn’t oriented toward that type of user behavior. But marketers still need to adopt the right approach.

Conversation 110

Conversation Marketing API Analytics 110

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 201

Facebook RSS Aggregator Mobile 201

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million Facebook: 8.4 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does.

Social Media 52

Social Media Engagement Strategy Meme 52

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

Engagement 52

Engagement Social Media Strategy Meme 52

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Understand the TikTok Algorithm.

Strategy 175

Strategy Marketing Banking Influencer 175

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

Instagram 198

Instagram Facebook CPM Feed 198

Social Media Today

JULY 10, 2019

Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space.

Engagement 168

Engagement Facebook How To Influencer 168

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. below average engagement rate. below average engagement rate. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Collaboration Facebook 164

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Microblogging platforms. Should you focus on photos?

Types 145

Types Microblogging Social Media Overview 145

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 119

Facebook How To Publishing Analytics 119

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Publishing 96

Publishing Tools Brands Facebook 96