yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 130

Content Paid Search Digg SEO 130

Convince & Convert

APRIL 6, 2015

If you’re doing your job well, you’ve already invested in a number of marketing channels, and you’re paying attention to which ones work. You probably also know that varying levels of consumer readiness and engagement can result in varying returns on investment. Here are five tips for engaging your audience through push.

Engagement 60

Engagement Tips Notification Mobile 60

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). Share this on Facebook. Tweet This!

Social Media 236

Social Media Paid Search comScore Posterous 236

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. After all, nearly 3 billion people use Facebook every month.

Social Media 137

Social Media Committee Organization Survey 137

Twist Image

JANUARY 24, 2017

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Voice as search. The trends examine three fundamental effects of digital innovation: experience and engagement, business innovation, and the secondary effects that result from increased digital capabilities.".

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage. Chad Richards is the Social Program Manager at Firebelly Marketing.

Buy 100

Buy Facebook Paid Search SMS 100

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Influencer Marketing Delivers a Strong ROI.

Influencer 60

Influencer Case Study Affiliate marketing Marketing 60

Ignite Social Media

DECEMBER 19, 2017

This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat continues to absolutely kill it and Instagram all but change their name to SnapGram with their seemingly copycat features continues to grab share. Can you believe another year has passed? Another year of hashtags, pins, stories and #ads.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Can you really send grandma a printed newsletter of your Facebook updates? How easy is it make your blog or website mobile friendly?

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? It’s bigger than all of us.

Social Media 100

Social Media Marketing Paid Search SMS 100

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 47

Social Media Facebook Marketing CPM 47

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now.

Syndication 103

Syndication Marketing Advertising SEO 103

Firebelly

SEPTEMBER 3, 2010

Referral traffic is quickly migrating away from traditional search to social networks, and in some cases, at alarming rates. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. View an alternate.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions. View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. If I heard someone say " I will tell my 300 friends on Facebook and 100 on Twitter to visit this store every chance they get! The woman was surprised too.

Social Media 188

Social Media Paid Search SMS Syndication 188

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. We saw Facebook’s algorithm update rock the business world, for starters. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 28

Social Media Facebook Marketing CPM 28

Firebelly

MARCH 12, 2010

10 Steps for Optimizing the Brand for Social Search By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States. 11 Free Tools for Social Media Optimization By Lee Odden Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.

SEO 100

SEO Paid Search SMS Syndication 100

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

Mashup 134

Mashup Resources Google Domain Name 134

Firebelly

JANUARY 15, 2010

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Convince & Convert

DECEMBER 10, 2014

Knowing that information you can either take it one step further and determine what your true costs are per channel (you’ll need to track how much time you spend on Facebook vs. Twitter vs. Instagram vs. Pinterest), or you can use your $88.33 Well, how much are you paying for them in paid search? Sprout Social Shoutout.

Social Media 148

Social Media ROI Cost Insurance 148

Techipedia: Tamar Weinberg

MARCH 20, 2012

However, knowing what success means for your paid advertising efforts is critical to getting the most out of the money you spend, and success can be a very complex issue. Do you have multiple ways to engage and reengage your customers ? For others, like paid search, manual optimizations require the consistent collection of data.

Advertising 172

Advertising Questions CPA ROI 172

Kikolani

JANUARY 3, 2013

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. Why is this so? Let me ask you this, who you would believe?

Tools 151

Tools Digg Nielsen Klout 151

Firebelly

JANUARY 13, 2010

You can easily kill multiple birds with one stone - automate your blog posts out on Twitter, which in turn sends your tweets to Facebook - but its important to not overdo it and run the risk of becoming a robot. Syndicating all of your tweets into your Facebook status updates is inconsiderate. Its annoying. Am I alone here?

Syndication 101

Syndication MySpace Paid Search Social Media 101

Kikolani

SEPTEMBER 21, 2012

7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process. Search Engines / SEO. How secure is your website? Business / Career. Business / Career. Here are a few tips.

Mashup 117

Mashup Resources SEO Remix 117

Keyhole.co

MAY 18, 2023

While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. Facebook 1. hours a month.

Statistics 59

Statistics Social Media B2B YouTube 59

Kikolani

SEPTEMBER 13, 2013

Have you signed up to learn about the art of promoting a single piece of content for an increase in traffic, engagement, and social shares ? The Marketer’s Guide to Getting Started With Content Personalization – Learn how to integrate personalization into every part of your marketing. Blog Post Promotion is LIVE!

Marketing 126

Marketing Paid Search Mashup Forums 126

Rebekah Radice

SEPTEMBER 13, 2016

11 Steps to the Best Social Media Marketing Campaign. That’s the power behind a social media marketing campaign that’s custom designed to: Attract. More than likely, you’re the marketing stakeholder and architect – the creator of this campaign. No matter what email marketing system you use: MailChimp.

Campaign 143

Campaign Social Media Marketing URL 143

The Realtime Report

DECEMBER 18, 2018

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? Which approaches should you embrace to make your marketing efforts more efficient and effective? Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What type of posts generate the most engagement on Facebook? Image credit: Business 2 Community.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. I could use this information to: see if I can lower bounce rates for similarly formed search phrases on other posts by including key phrases that are written more like these ones. Content marketing metrics. online advertising. subscriptions. social media.

Metrics 40

Metrics Blogger Collaboration RSS 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. It’s my birthday and I have some great news! Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. Conversions.

Metrics 60

Metrics Marketing Analytics Sentiment 60