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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. In 2020, Zuckerberg launched Reels on both Facebook and Instagram.

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How long should social posts be? Free social media character counter

Sprout Social

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. This could improve your chances of getting people to read or engage with your posts. Facebook ads character count. Facebook posts character count.

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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They also give you the opportunity to rank higher in Facebook’s algorithms. Create Rules for Your Facebook Group.

Groups 87
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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They also give you the opportunity to rank higher in Facebook’s algorithms. Create Rules for Your Facebook Group.

Groups 87
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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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5 genius social commerce examples you can learn from

Sprout Social

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Let’s familiarize ourselves with some of the big platforms’ offerings: Facebook Shops: On Facebook, brands can set up free Facebook Shops which are hosted within their Facebook business profile.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2 billion in revenue in 2023. Let’s find out.