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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement.

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What's your social currency?

Akamai Marketing

640 Million on Facebook. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

It is a step beyond Twitter’s new ability to hide replies, introduced in November 2019, and seems to be a happy medium between unlimited public reach and highly-monitored private groups, as seen on Facebook. Twitter has acknowledged the potential for exploitation and plans on monitoring for abuse during this experimental phase.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments. Engagement, Shares, Comments. Here are the top ones: 1. Referrals.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. Most Facebook brand pages aren’t actually online communities. They are just glorified marketing channels.

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Monday’s 5 Social Media Must-Reads

Firebelly

By John Jantsch The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. 5 Most Common Mistakes on Facebook Fan-Gated Reveal Tabs. We highly encourage you to use reveal tabs on your Facebook Page.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Q1) What are ways to move customers up the interactive chain from lurker to influencer? How could this be?

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