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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

It is a step beyond Twitter’s new ability to hide replies, introduced in November 2019, and seems to be a happy medium between unlimited public reach and highly-monitored private groups, as seen on Facebook. Twitter has acknowledged the potential for exploitation and plans on monitoring for abuse during this experimental phase.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

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What's your social currency?

Akamai Marketing

640 Million on Facebook. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. It might frustrate you to know that LOTS of people are lurkers. Million users on YouTube. Probably not.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline to achieve specific goals/outcomes. Most Facebook brand pages aren’t actually online communities. The vast majority of fans don’t participate on Facebook pages.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. The sales cycle here is just slower and takes daily nurturing of engagement and care – which is what social media is all about – for that follower to come around and take action to sign up or purchase. Engagement, Shares, Comments. Here are the top ones: 1. Email Collection. Increased Sales.

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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). How does Facebook define content creation?

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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