Sherrilynne Starkie

DECEMBER 3, 2017

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. Top five: Messaging gets a lot more engaging. News from Google, SnapChat, Facebook and Instagram. You will be able to ask to be connected by phone to a contractor or get a list of prescreened contractors. Messenger streaks coming to Facebook?

Engagement 225

Engagement Remix Instagram Google 225

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. Instead, I’m looking to reward loyal readers of my website while also incentivizing additional engagement. Maybe you are seeing the ads now?

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Amy Porterfield

JUNE 15, 2020

Facebook groups, you gotta love them. Especially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook. This means, if you don’t have a Facebook group, you could be missing […].

Groups 119

Groups Groups Engagement Strategy 119

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). Engagement. It simply means that some are redundant and are being combined (again, from Facebook). Come Again?

Campaign 206

Campaign Facebook Advertising Overview 206

agora pulse

AUGUST 31, 2020

What is a Twitter list? Are you using Twitter lists? Basics of Twitter Lists. Twitter lists are a way to categorize accounts, so you can find them more easily later. Twitter lists put you in the driver seat. As your account grows and gets bigger, the value of lists becomes even higher. And do you need one?

List 173

List Twitter How To Hashtag 173

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 119

Facebook How To Publishing Analytics 119

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 114

Facebook How To Aggregator Metrics 114

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Twenty4 Social

OCTOBER 19, 2020

Learn How To Make More Money With Email Lists. In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. Ok friend, the first step we need to take is to build an email distribution list. How to Make Money Via Your Email Lists.

List 90

List How To Influencer Course 90

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Publishing 95

Publishing Tools Brands Facebook 95

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What are the components of an engaging post?

Engagement 143

Engagement Social Media How To Metrics 143

Amy Porterfield

JANUARY 12, 2023

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […].

Communities 113

Communities Engagement Course Facebook 113

Social Media Strategies Summit

JUNE 3, 2021

With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. She suggests joining the Government Social Media Group on Facebook.

Engagement 149

Engagement Communities Video Tourism 149

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Provide details.

Advertising 199

Advertising API Facebook Applications 199

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. Other industries are made for Facebook ads.

Advertising 197

Advertising Facebook API Reputation 197

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 106

List Guidelines Facebook CPC 106

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. To help you out, we’ve compiled a list of hashtags below. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands. But how do you know which one to use?

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

agora pulse

APRIL 12, 2017

Advertisers have been able to create Facebook Custom Audiences using customer files, website activity and app activity for some time now. But have you tried to target people who have engaged with your content on Facebook? . Video Engagement. Lead Ad Engagement. Canvas Engagement. Page Engagement.

Engagement 120

Engagement Facebook Advertising Instagram 120

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. But, no clips are listed.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Lookalike Audiences allow you to create bigger audiences of people similar to those who are already connected to you (email list, website visitors, page engagement, and more). Facebook uses the targeting you select as a guide.

Facebook 212

Facebook How To System Advertising 212

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. Your Instagram business account should be added to the list. Here are the options: Everyone who engaged with your professional account.

Instagram 212

Instagram How To Facebook Engagement 212

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? Have multiple pages?

Instagram 104

Instagram Facebook Marketing Features 104

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Engagement. The reality?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 175

Facebook Apple LinkedIn Publishing 175

Jon Loomer

MARCH 31, 2016

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads.

Engagement 120

Engagement Facebook Organization Report 120

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

Facebook 187

Facebook Eventful Conversation Report 187

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. Your Instagram business account should be added to the list. Here are the options: Everyone who engaged with your professional account.

Instagram 179

Instagram How To Facebook Engagement 179

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. It doesn’t matter whether it’s website visitors, page engagement, or your email list. Wait… This isn’t new, right? Beyond that, it’s all a guess.

CPM 206

CPM Facebook Features Course 206

Convince & Convert

JUNE 23, 2011

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Depth of engagement.

Engagement 158

Engagement Facebook iPad Metrics 158

Later

APRIL 28, 2021

And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos. Discover our top 5 video tips to get more engagement and connect with your audience: The Importance of Video on Social Media . Long-form videos are typically over 1 minute long.

Engagement 110

Engagement Video Social Media Tips 110

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences. Ad Settings.

Yahoo 192

Yahoo Facebook Sample Samples 192

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212

Eventful YouTube Video Google 212

Amy Porterfield

OCTOBER 10, 2019

If you have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Don't worry about those crickets because today you're going to learn how to boost engagement with just six simple Facebook posts that you can […]. Nobody wants to show up in a room full of crickets, right?

Groups 94

Groups Groups Engagement Strategy 94

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

Examples 111

Examples Brands Facebook Retail 111

Sprout Social

MARCH 31, 2021

Twitter sees an average of 500 million Tweets every day , meaning there’s no shortage of highly active and engaged users on the platform. Scheduling Tweets ensures your content is posted when your followers are more likely active and can significantly improve your Twitter engagement and reach.

Engagement 137

Engagement How To Library Collaboration 137