Hootsuite

SEPTEMBER 25, 2023

Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Without social media benchmarks (a.k.a. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Collaboration Facebook 164

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. Instagram is the sixth-most visited website having reached 140 million U.S. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. First, you can’t do this with personal Instagram profiles. Set Up an Instagram Creator Account.

Instagram 212

Instagram How To Facebook Engagement 212

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I don’t want to target all people who are engaging with my posts.

Engagement 194

Engagement Video Groups Groups 194

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. It defaults to Facebook page.

Engagement 148

Engagement Video Facebook How To 148

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. First, you can’t do this with personal Instagram profiles. Set Up an Instagram Creator Account.

Instagram 180

Instagram How To Facebook Engagement 180

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. So you might think the team at Instagram would be pretty content with how things are going. Image source.

Instagram 234

Instagram Brands Real Estate Remix 234

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

Facebook 207

Facebook Instagram Advertising Engagement 207

agora pulse

FEBRUARY 17, 2021

Bonus: FREE “How to Get More Instagram Followers” Checklist. Need tips on how to increase engagement on Instagram and deepen connections with existing followers? Check out these tips from an expert relationship marketing brand manager. Show up as your real self to increase engagement on Instagram.

Instagram 112

Instagram Engagement Tips Energy 112

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. With Hootsuite, you can schedule posts for Instagram, Facebook, TikTok, X, Pinterest, YouTube, LinkedIn, and Threads. That’s because early engagement is a value signal for the Instagram algorithm. 1 Social Media Tool Create.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!

Instagram 116

Instagram Curation Feed Feedly 116

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. The performance goal will default to Instagram Profile Visits. There are no other options.

Campaign 147

Campaign Conversation Instagram Metrics 147

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Ignite Social Media

AUGUST 1, 2022

Instagram is not new in terms of social media. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Most of us probably know someone who uses Instagram, and many of us are users ourselves. Instagram Skews Younger. Instagram Skews Younger.

Instagram 169

Instagram Statistics Meme Social Media 169

Buffer Social

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

Instagram 96

Instagram Engagement Notification Small Business 96

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Ignite Social Media

NOVEMBER 2, 2020

What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. Instagram is testing multiple placements of the Reels feed within the app interface. Find out how to get your brand ready for Instagram Reels. How it is Different From Competitors? Who is Successful on Reels? .

Instagram 179

Instagram Brands Sports Feed 179

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook?

Data 154

Data Facebook Reddit Social Networking 154

Convince & Convert

NOVEMBER 13, 2017

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. New Instagram Features for Marketers.

Instagram 163

Instagram Marketing Analytics Influencer 163

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 183

Engagement UGC How To Metrics 183

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands.

Instagram 52

Instagram Meme Tips Marketing 52

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

Social Media 52

Social Media Engagement Strategy Meme 52

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. We’ll take you through how and when to use each of them to maximize your engagement. View this post on Instagram. View this post on Instagram.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.

Engagement 124

Engagement Report Video Metrics 124

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Influencer Strategy Marketing 127

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Here’s a glance at the total followers on Wendy’s main social media accounts: Instagram: 1.1 million Facebook: 8.4 With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

MAY 11, 2023

Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. But with so many businesses using Instagram, it can be tough to stand out and make your mark. Let’s dive in!

Instagram 52

Instagram Strategy Marketing Hashtag 52

Later

JUNE 3, 2021

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories.

Instagram 122

Instagram Tips Template Templates 122

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. But, how valuable is that? Select videos.

Video 195

Video How To Facebook Groups 195

Ignite Social Media

AUGUST 2, 2022

There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies. You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Reset Social media marketers wear all the hats and do all the jobs. It writes compelling, on-brand Instagram captions in a matter of seconds. Thanks, robots!

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Instagram Tools HootSuite Hashtag 134