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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

Facebook and Instagram Ads. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. AI Powered UGC.

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Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj.

Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Choosing the Right Influencers.

Taking Social Media Content to the Next Level

Ignite Social Media

There are many ways of introducing new kinds of content that’ll stay on brand and invite the target audience to engage with the content. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Facebook Marketing News Instagram

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Facebook Marketing News Instagram

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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity. Facebook and Instagram engagement quadrupled.

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How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Facebook

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5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

Many people now get their news exclusively from Facebook. Not surprisingly, publishers are increasingly tailoring their content specifically for social platforms , thanks to fast-loading, ad-friendly editorial formats such as Snapchat Discover and Facebook Instant Articles.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests. Brands can gather UGC in a number of ways. Browsing mentions and locations related to itinerary items can also yield relevant UGC.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

2019 Social Media Trends to Watch

Ignite Social Media

Now more than ever, consumers are heavily influenced by what they see on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. Stories Use and Engagement Will Continue to Grow.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. And the best way to do that is with UGC. Center Your Online Community Around UGC. Influencer Marketing

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. And the best way to do that is with UGC. Center Your Online Community Around UGC. Influencer Marketing

3 New Trends in Retail Customer Acquisition

Pixlee

Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. Simply posting advertisements on a platform like Facebook, however, doesn’t ensure success. That requires understanding the interests of customers and giving them engaging content.

10 Social Media Predictions for 2019

agora pulse

FUN FACT- If the famous Cambridge Analytica scandal had happened after GDPR, Facebook’s fine would have been €1.4 In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Influencer marketing can be pricey.

The complete guide to social media and the beauty industry

Sprout Social

Rabid, engaged followers that are more than happy to spend. Such how-tos provide an engaging medium to show off products in action. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Running influencer campaigns. Engagement

Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

I’ve selected their Instagram because it seems to me to be the choice platform for sourcing and sharing UGC and developing an invested community primarily comprised of photographers and enthusiasts of photography. Whether it’s new products or highlighting beauty influencers we need to follow.

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Five Things We Learned In Social Media This Year

Ignite Social Media

This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat continues to absolutely kill it and Instagram all but change their name to SnapGram with their seemingly copycat features continues to grab share. Ad Doesn’t Equal UGC.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Engagement on Instagram is astounding, making it a visual marketer’s dream. In addition, innovative third-party tools have developed solutions that leverage Instagram’s advertising API to allow people to create engaging promoted posts that convert more effectively than conventional ads.

How to build your social media marketing strategy for 2019

Sprout Social

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. What strategies are they using to drive engagement or sales? So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open. Engagement. Or what hashtags created the most engagement?

Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

There are endless answers to this question but to simplify it we’ll narrow it down to a few that are easy to execute: Facebook Newsfeed Comment to Win. If you’re focused on your Facebook audience, a comment to win is an easy way to engage with your fans. Instagram UGC.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Social media users decide when, where, and how they want to engage with brands. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Why UGC is Powerful for Beauty Brands.

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Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. It’s no surprise that influencer marketing is playing a growing role in the marketing mix for brands, retailers and agencies of all sizes.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

Brands such as Isle Surf & SUP are highlighting user-generated content of fans using their products in their lives as a way to boost engagement and sales, while also driving traffic to its website by giving users a peek into new content around their products. Find the Right Influencers.

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SEO Ideas: How to Improve SEO with User Generated Content

Pixlee

User-generated content (UGC) is any type of content created by users of online platforms. How Does UGC Influence SEO? A study by Dimensional Research shows that 90% of consumers claim that their buying decisions are influenced by their peers’ online reviews.

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Ultimate Guide to Social Media Marketing

Sprout Social

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. The most effective way to grow your Twitter account is to engage with others. 91% of millennials are on Facebook.

How to Repurpose Your Best Social Media Content

agora pulse

Have you ever posted one of those amazing Facebook updates that had that indescribable quality that results in a surge of likes, comments, clicks, and shares, and then immediately wondered how to replicate that success with other content?

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

The Alfac Duck has 784,000 followers on Facebook and 65.2K Started in 2011, the pages now have a phenomenal following of 18 million+ on Facebook and 9 million+ on Instagram. Take a series of photos to share on Facebook or Instagram that effectively tell a story.

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10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With the amount of user-generated content available on social media and the impact it has on engagement, social storefronts will only become more popular in 2019. Figure out what works on social media to make your email more engaging and combine personalization and automation to put data to work. Engagement and leveraging influencers (particularly micro-influencers) are important elements for an effective strategy, along with telling real stories.

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6 Tips for Organizing Instagram Content with Later

Later

All of this can make life really stressful — especially if you have a million+ other things to focus on, like growing your business or building relationships with influencers. You can even mark off new product launches, influencer takeovers, collaborations, and promotions.

Social Media Scheduling with Later: 5 Tips & Tricks

Later

Optimize Your Content Calendar for Maximum Engagement. If you’re looking to grow your social media presence, you’re probably posting not just to Instagram, but to Facebook, Twitter, and Pinterest too. On Facebook, the best place to start is your Facebook Page Insights.

A First-Class Guide to Social Media for Travel

Sprout Social

Social media has a huge influence on travel-related purchases. You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool.

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. Collect Photos from Facebook Comments.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. How to Leverage UGC Effectively.

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. That strategy is the implementation of user generated content (UGC).

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Visual content boosts social engagement. That’s why a lot of brands leverage user generated content (UGC).

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

By keeping a beat on your audiences’ needs and motivators through monitoring the social landscape, you can better reach people where they’re already interacting, and ultimately influence behavior.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

When it comes to your business, videos can offer a great boost in exposure and engagement. Feelings are tweeted, images are Instagrammed, posts are Facebooked, and pins are uploaded millions of times a day. In the past few years, videos have started taking over—and it’s easy to see why.

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The Ultimate Guide to Instagram Advertising (+ Free Infographic!)

Later

You get access to Facebook’s advanced targeting tools. Instagram uses Facebook’s advertising platform, which is widely considered one of the best in the world. Facebook provides tons of targeting options — you can reach people based on their behavior on your website, their engagement with your Facebook page, and other demographic data like age, gender, and location. . #3. Audience engagement on Instagram is still really high. Engagement.

What Is User Generated Content?

Pixlee

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. This content could take the form of a Facebook post, a tweet, a picture or a video. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. UGC fulfills this need and sparks an interest in potential customers. UGC Expands Reach. UGC Establishes Trust.

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10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

For instance, Facebook prioritizes native video and will place this type of content (over any other content formats) higher on the newsfeed for fans to see. Facebook: Video, GIF’s, link posts (posts that link off to another website for more info, shopping, etc.)