Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If your customers are heavy Pinterest and Facebook users, then don’t display StumbleUpon and LinkedIn share buttons (or at least don’t make them prominent). and research your customer, your products, your competitors products, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Failing to plan. Otherwise, you’re flailing. Using social media as a direct response vehicle.

Social Media 193

Social Media Sysomos Case Study B2B 193

Convince & Convert

MAY 20, 2012

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). I need to understand their passions and spheres of influence. You need Social Influencer Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Proactive Report

JANUARY 10, 2011

Mark Evans wrote this week in the Sysomos blog. Instead, they want to create a strategic plan, and then have a partner do the “heavy lifting” such as running Facebook Pages and Twitter accounts. Those smart people out in your marketplace are not looking to engage in pre-scripted messaging with an agency.

Social Media 93

Social Media Sysomos Flickr Training 93

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JULY 24, 2018

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics.

Tools 170

Tools Social Media Lithium Netvibes 170

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?

Social Media 155

Social Media Radian6 Strategy SM2 155

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Design Images are key in creating engaging content. Facebook users spend 3x more time watching live video than traditional video. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Digital Advertising.

Skills 334

Skills Social Media Sysomos Diagrams 334

Webbiquity SMM

SEPTEMBER 12, 2011

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. Influence in social media: how to find the top bloggers by blur Group. Social Media Tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 1, 2016

Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5 Amazingly, Eric and his Fan Engagement team navigate these waters with great success. Why a responsibility to your customer base means flexibly engaging them wherever they are. In This Episode.

Sysomos 60

Sysomos Social Media Tumblr YouTube 60

Webbiquity SMM

JANUARY 3, 2011

promote via Twitter and Facebook) and not-so-obvious (e.g., You must consistently create relevant compelling content,&# Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Research these potential influencers to get a handle on their credibility.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. The blogosphere is especially demanding of something “real.”

Influencer 122

Influencer Ustream Authentication Social CRM 122

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JULY 7, 2010

There was no engagement and his ratio of followers to following was close to one-to-one. But that was a few months ago, and I’m naive enough to think that others won’t be so silly in their online engagement activities. There were fans on the Facebook page, but what is keeping them there?

Social Media 251

Social Media Klout Influencer Feed 251