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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Creating Engagement.

B2B 206
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Engage in dialogue. Do engage during business hours, especially if that’s your job! Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote? Yeah, most of us do.

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How to Keep Fans and Influence People on Facebook

Kikolani

With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and don’t have wi-fi). It is very easy to get fans on Facebook if you’ve got something worth liking, but what do you do once you’ve got them?

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Do You Pout About Klout? What’s The Point?

SocMed Sean

Do you know he has a Klout influence score of 86? He has a Klout influence score of 88. Of these two people, who do you think would be considered more influential my anyone engaging online? So how does Klout explain the disparities of influence? If you don't measure social media influence, stop saying you do.

Klout 244
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Tips for Starting a New Facebook Fan Page

Kikolani

Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. So the solution was creating a new Facebook page. It took under two hours to set up, and since it’s been a while since I’ve set up a Facebook fan page, I thought I’d share some things I learned along the way.

Tips 167
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Social Media Does Not Exist

Adam Cohen

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Share this on Facebook. Share it on StumbleUpon. Tweet This!

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The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

Start a Facebook page just so “we can have a Facebook page. Those are all important factors in how NOT to engage in social media. Those are all important factors in how NOT to engage in social media. Before you engage, you had better be committed to remaining engaged…through good or bad.