Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

Engagement 134

Engagement Brands Review Influencer 134

agora pulse

JUNE 30, 2020

Here’s a look at some tips and tricks from the world of psychology that can help social media managers engage more with their audiences. Here’s how colors affect our psychology or influence our perception of a product or brand. A total of 90% of readers claim that positive online reviews influence buying decisions.

Social Media 207

Social Media Engagement Tips Pharmaceuticals 207

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Find the Right Influencer & Platform.

Influencer 98

Influencer Collaboration Campaign UGC 98

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? How Does the Presence of People in Brand Images Relate to Engagement?

Research 163

Research Engagement Facebook Retail 163

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Of course, this does not mean Chanel is not engaging with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

Social Media 109

Social Media Strategy Exercises Retail 109

Webbiquity SMM

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Advertising 238

Advertising Social Media Strategy Authentication 238

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. That requires understanding the interests of customers and giving them engaging content.

Retail 55

Retail Trends UGC Authentication 55

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? With around 2.9 hours each month.

Strategy 100

Strategy Brands Facebook How To 100

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. There are several ways you can utilize this platform to boost engagement and pump up sales. It’s expected to generate 6.8 billion U.S. There’s more.

Instagram 164

Instagram Products Brands How To 164

Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

Case Study 100

Case Study Retail Study Eventful 100

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

Video 119

Video Retail Hosting Fashion 119

Ignite Social Media

MAY 24, 2016

The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. Live Lokai collaborated with social media Instagram influencer, Helen Owen, and her nearly 900K audience to market the brand’s bracelets at the festival. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

MARCH 23, 2020

Social Media Use, Engagement and Paid Efficiency are Way Up. In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays.

Social Media 175

Social Media CPM CPC Sample 175

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops. Teeth-whitening brand Zimba was among the earliest adopters of Facebook Shops, eager to assess whether the social commerce platform would help it drive sales. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

Facebook 260

Facebook Patterns Retail Buy 260

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. In this article, we’ll walk you through what shoppable content is, why retailers and shoppers love it, and why you will too. Facebook shoppable content: Lululemon. Source: Lululemon on Facebook. Check out Hootsuite.

HootSuite 115

HootSuite Content How To Retail 115

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. So how has the company managed to build an engaged brand community ?

Examples 228

Examples Communities Brands Forums 228

Social Media Strategies Summit

FEBRUARY 18, 2021

Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021. With features like Instagram shops and Facebook Marketplace, things have become even simpler. Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform.

Trends 195

Trends Social Media Authentication Instagram 195

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. French Regulators Will ‘Embed’ With Facebook.

News 150

News Social Media Health Care LinkedIn 150

Ignite Social Media

JANUARY 22, 2020

Considering how video outperforms all other content types (on average, video posts on Facebook get at least 59 percent more engagement ) it’s a no-brainer that videos involving animals are among the most engaging and memorable. A fashion retailer showing how to style a trendy piece? That’s a lot of untapped potential!

Types 177

Types Delicious UGC Brands 177

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media.

Marketing 284

Marketing Tourism Content management systems Influencer 284

Social Media Strategies Summit

JANUARY 2, 2020

For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. View this post on Instagram.

Campaign 134

Campaign Retail Loyalty Marketing 134

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 112

Brands How To Authentication Collaboration 112

Pixlee

JANUARY 26, 2021

These milestones also have the potential to boost social media engagement – especially when a customer has a pleasant brand experience that they are eager to share with others online. . For ecommerce retailers in particular, this calls for a greater focus on product packaging and presentation. Product Unboxing .

Engagement 52

Engagement Apparel Retail Loyalty 52

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

Video 131

Video Retail Influencer YouTube 131

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Unmetric

SEPTEMBER 27, 2019

Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Samsung – 160 million followers.

Brands 96

Brands Facebook Sports Campaign 96

Keyhole.co

OCTOBER 28, 2020

Get on the Micro-Influencer Marketing Bandwagon 5. Go Beyond Twitter, Facebook and Instagram. Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. We all know that social networks influence what people buy online.

Social Media 124

Social Media Strategy Influencer Instagram 124

Hootsuite

JULY 6, 2022

And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. People feel much more connected to a brand that actively engages their community. Organic helps engage your followers and build trust. Partner with influencers to sell your products. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Customer photos go hand in hand with high engagement rates and let your customers serve as your best billboards. Having a connected Facebook Page. Influencer marketing.

Instagram 109

Instagram Bazaarvoice Retail Feed 109

Social Media Strategies Summit

DECEMBER 17, 2020

For many, Facebook, Instagram, TikTok, Pinterest, and Snapchat became the go-to source for connecting with loved ones, discovering new products, shopping, entertainment, and engaging in activism. But this impressive number makes one thing clear: brands cannot underestimate the influence that social media continues to have on consumers.

Social Media 130

Social Media Metrics Instagram Trends 130

Ignite Social Media

AUGUST 27, 2020

With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick on social channels over the course of the year and here they are. Industry giants like Facebook, Instagram, and YouTube have dominated as the most popular platforms for years. Video is Still King.

Trends 127

Trends Social Media Content Retail 127