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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Automatically post at the perfect time for engagement. Flip the toggle, and Hootsuite will choose a gap in your upcoming schedule that will offer the highest likelihood of engagement on your target platform. Hootsuite’s dashboard gives you a fast, simple way to access new audiences on Facebook, Instagram and LinkedIn.

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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Maybe they’ll post about your business on their Facebook page or mention it on a podcast.

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

Measure total engagement. Engage influencers who shared your content. You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can also grab free data exports from Facebook and Twitter themselves.). Next, calculate total engagement. What’s a.csv?

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How to edge out your competition with market research

Sprout Social

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. Demographics will influence everything from ad targeting to messaging and more. Are your competitors running influencer campaigns?

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8 Tips for Successful Business Blogging

Ari Herzog

This helps engage your readers and gets them excited for each day that you deliver new content. Include a Facebook like button, Twitter button for retweeting, and the new Google +1 button. You should already have a Facebook page and Twitter feed, so include a way for your readers to follow and like you. Image by Let us Buzz.

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PR Measurement – What to Measure

Proactive Report

Outputs: Press release, blog posts, influencer outreach, Twitter party. Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. What is Social Media Outreach?