Remove Engagement Remove Facebook Remove Influencer Remove Radian6
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk. BuzzStream.

Blogger 196
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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The KISS Method For Determining Social Media ROI

SocMed Sean

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Just be sure you set clear, measurable goals for engaging on those channels.

ROI 269
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Tweet This!

SM2 187
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.)

Metrics 159
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If your customers are heavy Pinterest and Facebook users, then don’t display StumbleUpon and LinkedIn share buttons (or at least don’t make them prominent). and research your customer, your products, your competitors products, etc.

Strategy 186