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A 7-Point Guide to Writing an Effective Influencer Brief

Pixlee

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. The positive results it can yield are a real eye-opener.

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7 Ways to Repurpose Your Video Content

agora pulse

Facebook, Twitter, Snapchat, Instagram are all pushing us to use more video. Converting a video to an audio file is straightforward using the open source podcast editing software Audacity. I publish a weekly vlog on Facebook, YouTube and my blog. Create an Instagram, Snapchat, or Facebook Story. Tool: Audacity.

Video 155
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The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be). Each year new networks pop up and some go away.

Twitter 94
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. User Actions and Engagement Signals. So make sure to get it right.

SEO 100
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A Brief History of the Evolution of Social Technology

Social Media Marketing

Facebook aficionados in particular are known to congregate in hot spots that feature free access to the social network for laptops and cell phones. Entrepreneurs may have initially seen social media - most notably MySpace, Twitter and Facebook - as a playground for the younger generations. Photo credit: Kaptain Kobold (Flickr).

Wireless 162
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The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

We’ve found that stock photography can outperform custom designed images in terms of reach and engagement. We’ve known for a while now that images can work wonders when it comes to grabbing attention and boosting engagement: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3X

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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

The average email gets opened by 30 percent of your subscribers. tweet this ) Remember when we used to complain that Facebook only gets you in front of 16 percent of your subscribers? percent for most Facebook Pages these days. And big Facebook pages currently have a click through rate of, ahem, 0.14

Marketing 167