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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? Grab your seat to the free webinar training Influencer Marketing in 2018: What, Why and How to Grow Your Business with Influencer Marketing in 2018 .

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions.

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Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Make Sure Your Site is Mobile Friendly. With more and more people doing their Internet browsing and shopping on mobile devices, it is imperative that your platforms for promoting your products are mobile friendly.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to use the latest Facebook features such as instant Messenger to increase customer happiness and sales.

Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. The development of mobile phones did not only change how technology made an impact on how people have been living their daily lives but how their lifestyle has evolved as well. What are Mobile Apps? What is Mobile App Marketing?

Why Influencer Marketing is Key to Growing Your Retail Business in 2021


Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Non-celebrity Influencers are Underrated. Influencer Marketing

The Power of Social Engagement


This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How can they without their mobile numbers?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

3 Reasons Why TikTok is Pivotal for Influencer Marketing


TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. Unlike YouTube, which is also video-centric, TikTok is designed for mobile devices, and the clips are short bursts of action compared to longer, drawn-out videos.

How to Create an Influencer Media Kit (+ Free Template!)


If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! . What is an Influencer Media Kit & Why Do You Need One?

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. Related Stories How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Reflections on Brand Advocates & Social Influence


They are people that help you and your brand generating awareness and influencing decisions to purchase exclusively based on their own interest. If a person has had a great experience and shares it on a brand’s Facebook page, for instance, we listen to it and remember it as a trustworthy recommendation for choosing exactly this brand. Brand advocates = Facebook-ers, bloggers etc. On Facebook, I think that many of us are fans of some great brand pages.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. Courses with engaging and detailed video, video tutorials, worksheets, cheatsheets and more cover everything from social media strategy, audience marketing, personal branding, business branding, content marketing to Facebook, Twitter and Instagram, plus LOADS more. I am thrilled to announce that Social Profit Factor is finally here!

Gushcloud: Mobilizing Social Media Marketing


Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on , April 3 rd 2012). Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Tweet.

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How to Run Your First Facebook Live


Facebook Live is an interactive and fun way to increase engagement while speaking directly to your community — it’s a win-win for brands and audiences alike. Plus, users are craving real-time content from influencers and businesses more than ever, so it the perfect time to go live! In this guide, we’re covering everything from how to use Facebook Live on mobile and desktop, to how to create killer content for your audience.

Are You Doing Influencer Marketing Right?


Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. What is influencer marketing? How do you know if you are doing influencer marketing right? Step 1: Identify Influencers. Go mobile!

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. You are going to need to define your brand, content, engagement and other specifics of your strategy.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook. 75% of tablet users engage in purchase-related activity on their device; 70% of smartphone users do so.

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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign


All the content is also featured on the brand’s website along with a weekly Cherry Noir cocktail recipe, as well as on the brand’s Facebook and Twitter accounts. . Reaching out to Instagram influencers. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable. Many brands will most certainly follow the lead of Grey Goose and engage in similar mobile and social campaigns. Use Instagram to Create Visual Engagement.

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Social Media Hashtags in a Nutshell

Pam Moore

Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business using social media platforms such as Twitter, Instagram, Facebook and Google plus as well as increase brand awareness, help you nurture community and better measure your results and conversations using social media.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business. Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such?

Social Media Engagement: 5 Revamped Tricks for Brands


Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Feature posts for Evergreen Engagement.

How to Use Facebook Groups to Grow Your Business


Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests. Ready to build a successful Facebook Group for your business? What are Facebook Groups. What are Facebook Groups .

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). But as I think about the future of influence, I wonder if maybe the future is in specific influence scores, not general ones? Nobody has evenly distributed influence.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Content tips and tricks – actionable strategies to create engaging and profitable content on a tight budget.

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Is it inspiring the right customers to click, engage and consume your content? Is it engaging your customer to take action that brings them closer to your brand? SocialZoomFactor · 10 Things You MUST Know About Your Customer.

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Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. They foolishly think they can send a few tweets to a handful of influencers, beg for some clicks and links and they will achieve their business goals. Welcome to the digital marketing era where attention is the absolute most scarce resource.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business. Digital marketers are scrambling in 2019 to find their place above the noise.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. How to tap into the power of influencer marketing more easily when you build your personal brand. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video.

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Instagram Video: The Ultimate Guide to Creating Engaging Content


Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend. This format is short (15 seconds or less, though Instagram will split longer videos into sequential clips automatically) and as far as aesthetics go, audiences aren’t miffed by DIY, born-mobile quality. Length: minimum 1 minute; maximum 15 minutes if uploaded from mobile, or maximum 60 minutes if uploaded from the web, according to Instagram.

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

No long term contracts, no complicated agency engagements. Our training academy, Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business.

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. What Is Instagram Engagement? Be human and engage.

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy!

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Monitor Your Brand’s Instagram Activity with New Reporting Tool


This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users. Instagram is a growing mobile-only social media platform that shouldn’t be ignored by brands in their social media activities. Similar Posts: Use Instagram to Create Visual Engagement.

Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Jon Loomer

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. For sustained middle and bottom-of-the-funnel results, it’s imperative that you master warm targeting with Facebook Custom Audiences. It’s nearly six years later, and advertisers have a cupboard full of ways to target customers and those who engage with them — both on and off of Facebook. Facebook is constantly adding to these options. Engagement: Event.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. I look at engagement.

Kickass User Interfaces for Mobile Devices


of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. Email technology provider Return Path found 88% of mobile phone users checked their email via a handheld device daily. This shift in mentality makes a lot of sense for mobile devices. 57.6% of Baby Boomers, 62.2%

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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar. Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Is your brand looking for an effective way to reach teens?

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Buffer Social

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. This week on The Science of Social Media , we’re chatting about a brand new Instagram engagement study , including everything you need to know about why users interact with content across the platform.

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Buffer Social

In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Part III: The ultimate Facebook engagement guide. Mobile App Development. Second largest search engine and third most visited site after Google and Facebook. Our ultimate guide to Facebook engagement in 2019.

How to Make an Infographic That Encourages Engagement on Social Media

agora pulse

As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. However, not all of them manage to achieve increased audience engagement. We see that audience engagement is high.