Remove Engagement Remove Facebook Remove Influencer Remove Lurker
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

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What's your social currency?

Akamai Marketing

640 Million on Facebook. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. It might frustrate you to know that LOTS of people are lurkers. Million users on YouTube. Probably not.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Jake McKee 90-9-1.com.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? changes to profile images).

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

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What is BeReal? Your Guide to the Newest Social Media App

Hootsuite

You’ve mastered Facebook, Instagram and Twitter. Unlike every other social platform, there’s no option to simply like other photos — if you want to engage with a post, you have to take a reaction selfie or write a comment. And if you’re a lurker, you’re out of luck. What’s the appeal of BeReal?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.