Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 in increased sales from the engagement that Facebook encourages.

Klout 206

Klout Facebook Metrics Engagement 206

Jason Yormark

OCTOBER 27, 2011

Round up as many Facebook friends and Twitter followers that you can! You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

Klout 277

Klout Comparison Influencer Hosting 277

The Realtime Report

DECEMBER 12, 2012

But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. Focus on Conversations, not Influencers.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Jason Yormark

OCTOBER 27, 2011

Round up as many Facebook friends and Twitter followers that you can! You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

Klout 254

Klout Influencer Comparison Hosting 254

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144

Klout Social Media Statistics Tumblr 144

Kikolani

MARCH 18, 2013

Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Engage more with your followers. Engage more with your followers. Connect with influencers.

Engagement 167

Engagement Twitter Klout How To 167

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

Klout 176

Klout Hotels Microsoft Class 176

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Janet Fouts

JANUARY 27, 2011

If any part of your job relates to social engagement you’d best have a good look at your numbers on some of the ranking sites and see how you’re doing before you stick your foot in your mouth and say you’re fantastic at creating an online presence. Does it give you more info than Facebook’s insights reports?

Klout 138

Klout Brands Social Media Postrank 138

agora pulse

AUGUST 11, 2016

According to a recent Twitter blog post , 40% of Twitter users have made a purchase because of a recommendation of an influencer. So while we might understand the reasons to build relationships with influencers , we often get stuck on how to find Twitter influencers to build these relationships with. Google Search.

Influencer 60

Influencer Twitter Klout Analysis 60

Buffer Social

MARCH 6, 2017

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Pinterest stats (Pinfluence, reach, activity, and engagement scores), and how to increase those stats. You can learn your followers’ demographics, interests, and influence. TweetReach.

Analytics 111

Analytics Social Media Tools Klout 111

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score.

Metrics 159

Metrics Postrank Social Media Klout 159

Small Business Mavericks

MARCH 6, 2014

It’s not like your Klout score has to be through the roof or no one is going to believe you really know your stuff. For the most part, it’s about engagement. When customers tell their Facebook friends about their experience with your company, that’s social proof. Social Media influence social proof'

Klout 101

Klout Reputation Influencer Review 101

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? Klout and Edelman believe it can be. I do give Edelman credit though.

Influencer 48

Influencer Klout Foursquare Analysis 48

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Active engagement with recognized resource sites. Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc.

Influencer 81

Influencer Klout Marketing eBook 81

Webbiquity SMM

DECEMBER 20, 2011

Retweets (reflects both level of engagement and quality of shared content). Influence (e.g., Klout and Kred scores). Five Facebook Metrics. Number of Facebook page “Likes”. Friends of fans (indicates an organization’s total potential reach on Facebook). Interaction (@ mentions). Most tweeted links (i.e.,

Social Media 194

Social Media Metrics ROI Klout 194

Jason Yormark

OCTOBER 11, 2011

You get access to usual stats around followers, tweets, mentions and retweets for Twitter as well as fans, comments, mentions and likes for your Facebook page. This is a tremendous feature that saves me time in engaging with my audience, and makes it much more likely that I will be able to do so more in the future. What’s The Same?

Review 195

Review Analytics Klout Social Media 195

Kikolani

AUGUST 29, 2017

Provides the opportunity for the author to meet and get to know the publisher, the publishing team, and the reader audience; opportunity for engagement (on the article; social media; etc.). We are actually shifting the focus to the engagement aspect and building those relationships. Building Engaging and Valuable Relationships.

Klout 82

Klout How To Influencer List 82

Kikolani

MARCH 22, 2013

How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations. Facebook Like a Ninja With These Keyboard Shortcuts – Did you know that Facebook offers an entire range of really useful keyboard shortcuts?

Mashup 128

Mashup Resources Klout FeedBlitz 128

Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Think about it – when you go to a Facebook page or a blog, do you always comment? Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Razor Social

NOVEMBER 29, 0002

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? changes to profile images).

Analytics 89

Analytics Social Media How To Analysis 89

Akamai Marketing

FEBRUARY 8, 2011

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Convince & Convert

JANUARY 28, 2014

Char-Broil stays engaged with their network by sending them grills to use, inviting bloggers to post on Char-Broil’s site (cross promotion), and keeping everyone updated with company news and exclusive information. They set target goals such as Klout score and traffic. Mary says the bloggers really enjoy these events.

Blogger 151

Blogger Case Study Klout Influencer 151

Buzzlogix

MAY 15, 2017

When you have the proper data in front of you, you can analyze the information to make decisions about how you promote on social media to achieve maximum engagement, which, in turn, can increase sales. Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Zoho Social.

Social Media 40

Social Media Tools Klout HootSuite 40

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Share this on Facebook. Related Post.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Review 142

Review Company Klout Policies 142

Laurel Papworth

MAY 21, 2013

What are the secrets to mastering Twitter, increasing your reach and influence, and understanding how to have Twitter serve you better? Overview of Twitter and difference from Facebook, and other social media. Tuesday 28th May, 5pm- Intermediate: Finding and Following Key Influencers. But how do you master it? Who to follow?

Microsoft 96

Microsoft Twitter Klout Education 96

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. What’s your social currency?

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

MARCH 9, 2009

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100