Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. Engagement with followers.

B2B 125

B2B Influencer LinkedIn SEO 125

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What are the components of an engaging post?

Engagement 144

Engagement Social Media How To Metrics 144

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Jon Loomer

JUNE 19, 2023

As of this post, campaign objectives are limited to the following six options: Awareness Traffic Engagement Leads App Promotion Sales How the Objective Influences Optimization The objective impacts optimization, but not in the way many advertisers think. I’ve written often about the issue of quality traffic.

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Campaign Eventful Conversation Instagram 210

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Of course, this does not mean Chanel is not engaging with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. The new approach was to develop relationships with some online influencers with large and loyal social media followings. The combined solution included influencer outreach and content curation.

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Social Media Consultant Resources Curation 329

Ignite Social Media

DECEMBER 14, 2020

Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week), but there are some things in the social space that we can plan for based on key trends we saw unveil themselves this past year. 2021 Facebook Changes and Predictions. — Adjustments to Targeting Capabilities.

Social Media 203

Social Media Influencer Instagram API 203

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit?

Facebook 52

Facebook How To Review Analytics 52

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach. 7 Top B2B Social Media Trends 1.

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B2B Trends Social Media UGC 117

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 For example, this Día de Muertos-themed post on their Mexican Facebook page.

Engagement 52

Engagement Social Media Strategy Meme 52

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Buffer Social

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

Instagram 96

Instagram Engagement Notification Small Business 96

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. These statistics show that people significantly value influencer expertise.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Koka Sexton

JANUARY 2, 2023

Social media gives you the opportunity to engage directly with your target audience by creating meaningful and engaging content, driving brand awareness, and increasing sales. Best of all, social media marketing is a cost-effective way to engage with your customers and promote your business. Types of Social Media Platforms.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions.

Analytics 164

Analytics Influencer Issues Metrics 164

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement.

Video 145

Video Facebook Notification API 145

Sherrilynne Starkie

JANUARY 2, 2018

Usually, the issue is a lack of strategy. Shared media is about engaging stakeholders on social networks. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Media and influencer relationships such as Cision, Agility PR Solutions, MuckRack, etc.

Consultant 309

Consultant Social Media Curata Sysomos 309

Social Media Strategies Summit

APRIL 22, 2019

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. TRUST will be a key issue for consumers.

Trends 143

Trends Social Media Instagram Influencer 143

SocMed Sean

JANUARY 21, 2019

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Encourage them to share solutions to issues that they have identified.

ROI 269

ROI Social Media CSR Knowledge Base 269

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. For small business owners, this could open new avenues for customer engagement.

News 80

News Report Social Media Instagram 80

Social Media Strategies Summit

SEPTEMBER 14, 2021

After all, everyone wants to be relatable and engaging on social media. At least four of those factors – audience engagement, memorable content, distinct personality, and compelling storytelling – are partially or wholly related to brand voice and tone. On Facebook, they’re super into history. Informative.

Brands 288

Brands Meme Research Social Media 288

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Other social media platforms like Instagram and Facebook have their own algorithms, too.) What is the Threads algorithm?

HootSuite 82

HootSuite Feed Feedly Instagram 82

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Convince & Convert

AUGUST 11, 2021

But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know.

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Training Forums Team Curation 172

Sprout Social

OCTOBER 27, 2022

These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. Can you DM us if you are experiencing any other issues currently? ^JJ Still, I would like to have my issue resolved. Facebook customer service stats.

Statistics 110

Statistics Social Media Brands Issues 110

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem. Social Listening. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Hootsuite

JULY 6, 2022

And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. People feel much more connected to a brand that actively engages their community. Partner with influencers to sell your products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JANUARY 26, 2021

These milestones also have the potential to boost social media engagement – especially when a customer has a pleasant brand experience that they are eager to share with others online. . The box you send to your customers is one of their earliest touch points with your brand, and can influence their desire to promote your product online.

Engagement 52

Engagement Apparel Loyalty Retail 52

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Look for unusual changes in impressions or conversions, and address any minor issues right away. Respond to Engagement and Mentions. Pencil in a couple of other times to respond to engagement before the day ends. Follow and Engage With Influencers.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. Ready to build a successful Facebook Group for your business? Ready to build a successful Facebook Group for your business? What are Facebook Groups. What are Facebook Groups .

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Groups Groups Facebook How To 74

Keyhole.co

DECEMBER 28, 2022

Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics. You don’t need a Facebook fan page. The answer is Engagement. That’s right: You don’t need 10,000 followers.

Instagram 98

Instagram Influencer Analytics Notification 98

Webbiquity SMM

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Case in Point: Event Marketing. Remind People How Useful It Is.

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