Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The brand also posts influencer content and shares UGC on TikTok.
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