Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? This originally ran on Nov. Your child has come down with a rasping cough.

Health Care 192

Health Care Social Media Insurance Education 192

Digimind

OCTOBER 16, 2019

Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients.

Pharmaceuticals 79

Pharmaceuticals Industry Telecommunications Health Care 79

The Social Media Hat

AUGUST 3, 2016

If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. A lot of websites enable users to "like" on Facebook or "tweet"on Twitter right on the page, but enabling comments does a lot more. Think about the headline's emotional marketing value.

Social Media 60

Social Media Health Care Content Tips 60

Ignite Social Media

FEBRUARY 9, 2021

While most brands spent the majority of their big game advertising budgets on TV spots ( though there were some changes this year ), others took to social media to engage fans and promote their brands. This year was no different, except that this feature (and others) are now accessible on other networks such as Facebook and Instagram.

Trends 85

Trends Social Media Health Care Eventful 85

agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged? Pin your post to the top of your Facebook or Twitter feed to make your message as easy as possible to find.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Adam Sherk

AUGUST 25, 2009

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. By engaging (appropriately) with your target audiences you’ll indirectly facilitate an increase in traffic and links.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Proactive Report

DECEMBER 2, 2013

The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Here’s one example of how it is being done in the health care sector.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

APRIL 16, 2013

No, the new age of communications is about creating content and engaging with stakeholders in a closer to 1:1 environment than ever before. Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day. You get the idea, right? Identify a Team Leader.

Analytics 139

Analytics Press Release Health Care Data 139

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. The benchmark is essentially the norm for social media marketing success. Engagement rate. Profile reach.

Social Media 120

Social Media HootSuite Real Estate How To 120

Webbiquity SMM

FEBRUARY 28, 2011

Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Diva Marketing Blog

JUNE 22, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing. 30-minutes. Miss today's show?

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no?

Social Media 128

Social Media Consultant Health Care Questions 128

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. French Regulators Will ‘Embed’ With Facebook.

News 150

News Social Media Health Care LinkedIn 150

Hootsuite

JULY 20, 2023

By analyzing engagement metrics such as likes, shares, and comments, healthcare professionals can determine which posts are most effective in driving patient engagement. Above is an example of an Engagement report in the Hootsuite dashboard, where you can see what kinds of posts are more popular than others.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Hootsuite

JUNE 22, 2023

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Specific tips for Facebook and Twitter.

Policies 93

Policies Template Templates Examples 93

Sherrilynne Starkie

JANUARY 30, 2016

Thanks to broad scale market consolidation there are much fewer media outlets, reporters and other news professionals than, say, even four or five years ago. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. Paid promotion provides great value for money.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Diva Marketing Blog

AUGUST 1, 2012

From financial services, manufacturing to B-to-B, Pinterest seems to capture the imagination of marketers. . Please join me in welcoming Ashley to Diva Marketing! About Ashley Howland is the social media manager for Baylor Health Care System. Diva Marketing/Toby: I applaud Baylor’s step into Pinterest.

System 96

System Health Care Social Networking Social Media 96

Hootsuite

MARCH 30, 2020

Nearly 90% of older adults have used social media to seek and share health information. Providers, agencies, and brands need to create engaging social content. Social media is a key way to raise public awareness about new, emerging, and annual health concerns. He’s the social media consultant for Spectrum Health.

Social Media 145

Social Media How To Exercises Guidelines 145

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? But that’s okay, because there’s a new approach, a new way of doing things that’ll be interesting and keep you engaged. Creating marketing material, brochures, email newsletters are all automated.

Avatar 98

Avatar System Data Course 98

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. And Facebook also has an unnamed clone in development.

Influencer 143

Influencer Privacy Template Templates 143

Adam Sherk

DECEMBER 8, 2009

In looking at the current Living Story examples , one thing that struck me is that news sites will need to be careful not to pick subjects that are too broad to be effective. So bottom line, are Living Stories a good idea? What Horrible Things Did Time Magazine Do in 1964?

Google 112

Google Health Care Press Release News 112

Convince & Convert

FEBRUARY 2, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Is it just me or does that sound an awful lot like Facebook to you? Eric: It does indeed sound an awful lot like Facebook. They do that way better than Facebook.

Social Media 116

Social Media Committee Team Questions 116

Social Media Strategery

MARCH 7, 2010

We don’t really want to see the sausage making that goes on with the mechanics of government (just look at the congressional approval ratings as the health care debate has received a ton of exposure). There was a very concentrated marketing and outreach effort by business and government to communicate this message.

Gov 2.0 119

Gov 2.0 Forums Collaboration Data 119

Writtent Blog

MAY 5, 2021

Supplier Development has the potential to alleviate one of the most critical constraints faced by small business market access. As an example, lets take Facebooks acquisition of Instagram. The new EU regulations proactively encourage increased engagement with SMEs which is something that CPC has always endeavored to do.

Microsoft 40

Microsoft Insurance Price Template 40

Convince & Convert

FEBRUARY 5, 2012

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Do clicks and retweets or Facebook fans really build your business? 4 Reasons Agency Content Marketing Might Be Worth It. Who is a Facebook fan? Mimicry is not a strategy. To what end?

Content 145

Content Marketing Curation Committee 145

Hootsuite

MARCH 23, 2020

Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning.

Health Care 145

Health Care HootSuite Organization Instagram 145

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more: How the Facebook Algorithm Works. Learn more : The Beginner’s Guide to Facebook Analytics. How to Use Twitter Analytics: The Complete Guide for Marketers.

List 145

List Social Media HootSuite URL 145

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Socially Sorted

JUNE 4, 2016

But it’s not always the big budget operators that use social media and marketing in innovative ways. In this post, I want to share just a few examples of tourism brands and operators (big and small) using marketing strategies that work – ideas, that you can adapt and modify for your own organisation.

Tourism 40

Tourism Social Media Brands Hotels 40