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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Engage in dialogue. Do engage during business hours, especially if that’s your job! Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote? Yeah, most of us do.

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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Companies have realized that empowering employees to engage on social networking platforms is crucial to their success. Beyond marketing, employee advocacy influences other aspects of the business as well. Beyond brand promotion, social networks are a great way to increase customer engagement. Build Brand Loyalty.

Brands 84
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Mark Schaefer on The Tao of Twitter

Ari Herzog

First, be mindful and systematic about who you follow and engage with. Sharing content and engaging with people is the catalyst that makes things happen. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense.

Twitter 115
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Mark Schaefer on The Tao of Twitter

Ari Herzog

First, be mindful and systematic about who you follow and engage with. Sharing content and engaging with people is the catalyst that makes things happen. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense.

Twitter 87
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences. “I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. Take the time to listen to yourself talk.

Brands 236
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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52