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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. At the same time, there are close to 2 million pieces of content shared on Facebook everyday. Additional recruitment costs. Termination of the trial.

Research 194
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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation.

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7 Tips for Increasing Social Media Engagement

ProBlogger

There are a few things you can do to keep your marketing content engaging even as trends change. Whether you are just starting a blog or have been blogging for years and traffic and engagement (or even sales) have reached a halt, it’s time for you to transform your social media marketing strategy. Think of your goals as your GPS.

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How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

The feature still acts as it did when it was first launched, although Twitter has bolstered up the systems around it to make hashtags easier to engage with. The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world.

Hashtag 78
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. It’s more of a place to interact with peers than to engage prospects. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

What happened to engagement, respect, conversation, collaboration, dialogue? If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? My wish for a indepth social media engagement from Toyota goes unanswered so far I guess. Re: the video. B&T 20 Oct ).

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How To Set And Achieve Social Media Goals With Examples

Keyhole.co

How do we turn novel and engaging social media posts into revenue? It’s like preloading your GPS for a long trip, highlighting fuel stops, snack breaks, and overnight stays along the way. Running social media accounts without goals is like setting off on a cross-country journey without a GPS or knowing where to refuel and rest.