Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. Instead, I’m looking to reward loyal readers of my website while also incentivizing additional engagement. Maybe you are seeing the ads now?

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Adam Sherk

JANUARY 9, 2013

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. So I also compiled the total engagement counts for all of the Google+ pages.

News 245

News Sites Engagement Google 245

Adam Sherk

JANUARY 10, 2012

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page. Per Post Shares.

Organization 218

Organization News Engagement Google 218

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.

Engagement 124

Engagement Report Video Metrics 124

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Go to Facebook Analytics and select your app as an Analytics Entity. Register Your App.

Activities 205

Activities Facebook How To URL 205

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. Knowing their interests will help you craft more engaging social media content.

Social Media 215

Social Media How To Survey Analytics 215

Visually SM

OCTOBER 29, 2020

Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. Engagement. Source: Hootsuite.

Social Media 130

Social Media Engagement Strategy How To 130

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. It didn’t get much engagement. But, guess what?

Organization 212

Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 195

Conversation Facebook URL Report 195

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

APRIL 26, 2021

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. The purpose of the Google My Business Messaging feature.

Examples 122

Examples Google HootSuite Notification 122

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.

Sites 238

Sites News Engagement Facebook 238

The Realtime Report

APRIL 11, 2014

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. Viewers clearly engage longer with video, and are quite receptive to clicking on related content. seconds on site.

Social Networking 177

Social Networking Engagement StumbleUpon Reddit 177

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is truly engaging your audience? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels?

Analytics 167

Analytics Google Metrics ROI 167

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

Google 239

Google YouTube Travel Questions 239

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Waxing UnLyrical

AUGUST 5, 2013

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Why: Sometimes, too much engagement is a bad thing. How do you engage followers/fans on social media?

Engagement 221

Engagement Social Media Consultant SEO 221

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. are all still over at Facebook. And, more importantly, the audience my organization is trying to connect with is still on Facebook. So my focus is there.

Google 172

Google Facebook Flickr Social Networking 172

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 154

Conversation Facebook URL Report 154

SocMed Sean

MAY 1, 2012

I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! As Facebook, Twitter and Google+ continue to grow year on year social media monitoring is now more crucial than ever to find out what your customers are saying about you, whether it be good, or bad. Leave a comment!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Listen, engage and act is the mantra for successful campaigns, successful leaders and successful organizations!

Yammer 262

Yammer Facebook Travel Engagement 262

Adam Sherk

MAY 4, 2010

In my post on the most popular NBA teams on Twitter and Facebook (and the more recent one on MLB teams ) I looked strictly at the following each team has built up. This time I’ll compare user engagement on each team’s Facebook page. But Does it Violate Facebook Guidelines? { 2527 2 Denver Nuggets 151,165 784.3 Great work.

Team 165

Team Engagement Facebook Press Release 165

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. What is their engagement rate? What do they say in their Facebook intro copy?

Analysis 186

Analysis Social Media How To Hashtag 186

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 4,920.

Google 104

Google Tools Sample Samples 104

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage. Know what drives them to engage.

Engagement 100

Engagement Banking Eventful Communities 100

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles.

Video 104

Video Social Media Engagement B2B 104

Kikolani

FEBRUARY 25, 2013

They have thrived on the internet through the engagement they have created on their favorite social media sites. Are you looking to rack more likes for your Facebook page? Still wondering if you should invest time into Google+? 6 Tools to Learn More About Your Twitter Engagement. Facebook Resources. We are human.

Resources 155

Resources Social Media Google Twitter 155

Almost Savvy

AUGUST 10, 2011

If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. I’ll be addressing those features and how to get started using Google+ in the next few posts. Google Search. I’m a huge Google fan.

Google 278

Google Engineering Yahoo Reputation 278

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

Facebook 189

Facebook How To Hosting Groups 189

Mindjumpers

NOVEMBER 18, 2011

Tweet Who is an average Facebook user and how do his activities on Facebook look like? This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Compared with other social networks, Facebook users are the most engaged. Google+ [infographic].

Facebook 278

Facebook MySpace Statistics Social Networking 278

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Once a site has cleaned up its profile, breaking free of Panda requires a rolling update by Google.

Sites 278

Sites Google Syndication Template 278

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The Facebook ads can make the email more effective and vice versa.

Facebook 138

Facebook Sample Samples CPM 138