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Understanding and exploring core social media features

Sprout Social

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Establishing your presence on social and responding to comments makes you part of the conversation.

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How to Use Instagram to Expand Business Reach

Rebekah Radice

Sure, Facebook is still the most popular social network. In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Post your Instagram photo to Facebook. Speaking engagements.

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Jenn Herman’s Three Favorite Not-So-Secret Instagram Tips for You

agora pulse

Recently, we had Instagram expert Jenn Herman explore Agorapulse’s new Instagram features on a Facebook Live. Want to learn some of Jenn’s tips for getting more reach and engagement? “All location-based businesses should geotag for instances like these. Do Long Captions Help or Hurt Engagement on Instagram?

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3 Tips for Covering Live Events on Social

Likeable

A recent StubHub report named Facebook as one of the top ways Americans discover live events, coming in a close second to word of mouth—which makes it a great place to start. This gives attendees the opportunity to engage while sessions are top of mind, and home viewers the feeling that they’re a part of it all.

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#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

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4 Tips to Fuel Your Instagram Campaign to Success

Convince & Convert

Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a 65% increase in engagement. How are you using Instagram to engage with your customers?

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How to accelerate Instagram growth (without buying followers)

Sprout Social

Read on to learn strategies for engaging audiences & bringing in organic followers. Ultimately, if you want people to like, follow and engage with you, then you’re going to need content that appeals to them. Engage with your audience. Social media (on any channel) is all about engagement.

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