Waxing UnLyrical

AUGUST 22, 2012

Facebook stock is not doing very well. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter). In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that.

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Privacy Facebook Apple Yahoo 198

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Activities Social Media How To Marketing 206

Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are one of those things. Why Does It Work?

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Meme How To Marketing Community building 191

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. Image: Tony the Misfit via Flickr, CC 2.0. are all still over at Facebook. Image: Meer via Flickr, CC 2.0. LinkedIn was like Facebook, but for work.

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Google Facebook Flickr Social Networking 172

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Facebook’s Follies. Likewise, Facebook awkwardly handled SMBs during the initial introduction of business-specific pages. We think it’s important that everyone who invests in Facebook understands what this mission means to us.”.

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Twitter Small Business Facebook Cause marketing 187

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Marketing Startup Consultant Flickr 100

Buffer Social

NOVEMBER 21, 2018

Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). Here’s a quick guide.

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Sites Public Domain Creative Commons Embedding 111

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. It’s not just marketing. Guest Post by Jeremy Miller.

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Content Marketing Cost Buy 100

Webbiquity SMM

SEPTEMBER 26, 2017

Image credit: C_osett on Flickr. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. Groups allow your connections to engage with you and one another. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. What do these numbers mean for you?

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LinkedIn How To CPA B2B 186

Waxing UnLyrical

FEBRUARY 15, 2013

Image: bfishadow via Flickr, CC 3.0 . Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Will it be unrequited?

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

JANUARY 22, 2014

Image: Chuck Hagel via Flickr CC 2.0. Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Leave it to me to doubt humanity.

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Instagram Flickr Video Social Media Management 212

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. So right there, users can see that they have control over their content and that Facebook seeks consent.

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Instagram Flickr Privacy Policies 168

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. growth in India.

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Facebook Web 2.0 Startup Press Release 167

Waxing UnLyrical

JUNE 2, 2014

Image: AJ Cann via Flickr, CC 2.0. Increase Your Social Engagement. Randy Bowden has four steps to help you revamp your brand’s social engagement. How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion.

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Conversation Exercises Small Business Consultant 205

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Review Social Media Marketing Handbook 152

Talkwalker SM

FEBRUARY 8, 2016

While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Track the success of your marketing campaigns using the Talkwalker Virality Map. Conclusion?

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Hashtag Marketing YouTube Campaign 93

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. What is Marketing Automation and How Does it Affect Social Media? Why can’t Facebook find the right image when I share a link? Why: What is your take on Facebook’s digital photo offerings when sharing links? Lee Odden shares some best practices for SEO and Inbound marketing.

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Analytics Consultant Flickr B2B 188

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. Here is the version that is live on the website.

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Facebook Web 2.0 Startup Applications 185

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post? A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Image: Joseph Swan via Flickr, CC 2.0.

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Content Study Flickr Advertising 256

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. For the first time, more than half of all online adults 65 and older (56%) use Facebook.

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Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. For the first time, more than half of all online adults 65 and older (56%) use Facebook.

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Data Flickr Statistics Survey 100

The Realtime Report

AUGUST 29, 2012

.* Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ An average of 300+ engagements each. The tantalizing product shot.

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Sample Samples Case Study Hotels 180

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Social Media Wikipedia Microblogging Delicious 234

Adam Cohen

MARCH 30, 2011

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.

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Social Media Airlines Sentiment Conference 244

Proactive Report

OCTOBER 31, 2009

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement thing we’re trying to achieve? make a noise.

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Engagement Widget Metadata Digg 65

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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Social Bookmarking StumbleUpon Engineering Sites 198

Your Escape From 9 to 5

JUNE 27, 2022

To come up with content and engage readers, you need to know who those readers are. Your blog needs a niche so you know where to focus your marketing efforts and how to find readers. Many times, it’s because the title is engaging. Top Image via Flickr by Rosaura Ochoa. Know Your Audience. Create Good Titles.

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Tips Flickr Mobile Authentication 75

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. Photo credit: niemster via Flickr. 10 Reasons Market Research is Critical to Social Media (6).

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Social Media Paid Search comScore Posterous 236

Adam Cohen

AUGUST 24, 2010

No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Photo credit: clickflashphotos via Flickr. Related Posts.

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Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. in West Bengal!)

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Content UGC Community building Hotels 253

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Buy Facebook Paid Search SMS 100

Waxing UnLyrical

JUNE 27, 2012

Facebook is becoming the ubiquitous answer to all the questions you could possibly have. It still doesn’t bet Google, but if you want an opinion from your family and friends, Facebook will give it to you in real time. ” Entitled “Nissan Star of India,” the Facebook campaign started in September 2011. .”

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Social Media Campaign Flickr Buy 227

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink.

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Social Media Social Networking Airlines SEO 235

Waxing UnLyrical

AUGUST 1, 2012

Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Did it work?

Social Media 242

Social Media Flickr Twitter Engagement 242

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Share this on Facebook. Email this to a friend? Subscribe to the comments for this post?

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Social Media SM2 Energy Microblogging 230

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. That aspect of marketing should influence your adoption of a new network. Image: michael.heiss via Flickr, CC 2.0.

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Social Networking Flickr Influencer Retail 222