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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Engage in dialogue. Do engage during business hours, especially if that’s your job! Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote? Yeah, most of us do.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. In addition, a significant portion of social media marketing is engaging with your community. Such a business may look at Facebook and Instagram to reach their customers.

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6 Things The Army Taught Me About PR

Waxing UnLyrical

Facebook had a mere 20 million registered users. Image: familymwr via Flickr, CC 2.0. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. Sphere of Influence.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line. That aspect of marketing should influence your adoption of a new network. Image: michael.heiss via Flickr, CC 2.0.

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Social Media Does Not Exist

Adam Cohen

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Photo credit: niemster via Flickr. Share this on Facebook.

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Social Media Success is About The Customers, Stupid

Adam Cohen

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page.

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).