Ignite Social Media

OCTOBER 30, 2023

In this video from Ignite Social Media, Paid Media Manager Victoria Rogers, Content Producer Parker Mitchell, and Senior Strategist Taylor Glymph discuss the new features of TikTok that will benefit brand engagement. This creates a more engaging, branded experience. As expected, these prime spots come at a premium cost.

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Features Brands Real Estate Hashtag 91

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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Features Social Media Curation Geotagging 100

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

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Facebook RSS Aggregator Mobile 204

Buffer Social

DECEMBER 20, 2023

In total, we released 26 fantastic features. New features AI Assistant 🤖 This was a big one.   Over 1 million Buffer fans engaged with our AI launches this year.   Half a million Buffer fans engaged with this launch!   Facebook Reels Scheduling📱 With  2.9

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Features Aggregator YouTube Instagram 88

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Use this feature to create a story of your brand or organization in your timeline.

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Engagement Facebook How To Eventful 277

Sherrilynne Starkie

DECEMBER 3, 2017

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. Top five: Messaging gets a lot more engaging. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms. Messenger streaks coming to Facebook? Sherrilynne Starkie.

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Engagement Remix Instagram Google 225

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 121

Social Media Today

AUGUST 20, 2021

Facebook's added a range of interactive tools and options to help users engage with the Paralympic Games.

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Features Facebook Engagement Tools 163

Buffer Social

OCTOBER 18, 2023

Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. The Instagram algorithm loves early adopters of its new features.

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Features Instagram How To Template 113

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Engagement Score. What Are Custom Metrics? Traffic Score.

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Metrics Examples Facebook How To 214

Ignite Social Media

MARCH 12, 2021

than Facebook, Instagram, and Messenger combined. While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on. 5 Snapchat Features to Know. Content is moderated and audiences can engage only by liking content. Lens Studio for AR. Brand Profiles.

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Features Social Media Marketing Activities 155

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). That user may have seen it and even engaged with the ad without clicking to your website.

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Conversation Facebook URL Report 197

Social Media Strategies Summit

JUNE 3, 2021

With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. She suggests joining the Government Social Media Group on Facebook.

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Engagement Communities Video Tourism 149

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Publishing Tools Brands Facebook 97

Jon Loomer

NOVEMBER 10, 2016

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. And now we can add one more: Facebook Page Engagement Custom Audiences.

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Engagement Facebook Advertising Sample 168

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

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Mobile Engagement Organization Video 90

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” So let’s dive into the Super Sweet Six: Facebook’s best features right now. Engagement Custom Audiences. Click To Tweet.

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Advertising Features Facebook CPA 128

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

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Engagement Report Video Metrics 124

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Facebook Apple LinkedIn Publishing 176

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. If you’ve run video ads on Facebook, you probably understand the concept of auto-play.

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Video Facebook Metrics Feed 194

Keyhole.co

JANUARY 24, 2024

million Facebook: 8.4 Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement. The main features of Wendy’s marketing strategy Scroll through Wendy’s Instagram account and you’ll see the sheer amount of entertaining and funny memes.

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Engagement Social Media Strategy Meme 52

Waxing UnLyrical

JANUARY 29, 2019

Feature #1: Analytics. Feature #2: Email marketing. Feature #3: A/B testing. With respect to marketing automation, A/B testing is crucial not only to creating an effective online platform but also in keeping it fresh, vibrant and engaging. Feature #4: Contact management. Feature #5: Efficient dashboard.

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Features Marketing Statistics Template 169

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year. Audience Expansion is a fine little feature if it’s effective.

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CPM Facebook Features Course 206

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Engagement Advertising Types 213

BeingOptimist

AUGUST 14, 2023

Why are you constantly using old strategies to engage your audience? With the advent of technological advancements, marketers have come up with different ideas but it comes to strategic Facebook like streaming for audience engagement. There are so many methods you can try to engage your audience.

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Engagement Facebook How To Upcoming 40

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. What is the difference between Facebook and Instagram Creator Studio? See post and ad insights across Facebook and Instagram side-by-side.

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Instagram Facebook Marketing Features 106

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans.

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Brands Facebook Metrics FAQ 184

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page. Lunametrics has made a sizing sheet where you can find all dimensions for Facebook images.

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Engagement Facebook How To Upcoming 273

Hootsuite

MARCH 27, 2024

A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. Find out how to boost a post on Facebook , Instagram , and LinkedIn. Here’s what you need to know about the good and bad of using a Facebook, Instagram, or LinkedIn boost post vs ad.

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LinkedIn Instagram Tips HootSuite 107

Keyhole.co

DECEMBER 23, 2023

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. million Facebook: 5.1 The main features of Ryanair’s marketing strategy Ryanair is an expert in identifying the online pulse and creating relatable posts with humor and sarcasm. Instagram: 1.3 LinkedIn: 683K TikTok: 2.1

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Social Media Engagement Strategy Meme 52

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

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Instagram Brands Collaboration Facebook 165

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands. You want to avoid unintentionally reminding people of soap-box-style Facebook statuses. Be like Drake.

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Hashtag Engagement Instagram HootSuite 145

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

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Advertising Features Facebook URL 100

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Competition and CPM.

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Cost CPM Facebook Compete 216

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They also give you the opportunity to rank higher in Facebook’s algorithms. Create Rules for Your Facebook Group.

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Groups Groups Features Module 87