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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Test and use different types of content to see what creates the most engagement. Engage with your community by replying to their comments. Think Mobile First. About 83% of social media usage is on mobile, so use vertically oriented images and videos, include subtitles on videos, and share simple graphics. Test Creative.

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The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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11 Ways to Boost Engagement with Twitter Polls

Hootsuite

No matter how many followers you have , encouraging engagement on any social platform can be tricky. Or tap the create Tweet logo in the top right corner of the mobile app — just like you would for any Tweet. How to use Twitter polls to boost engagement (ideas + examples). We promise. Start a Tweet. Start your poll. Play a game.

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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Crowdit allows the user to discover places and events via searches, routes and an augmented reality feature allowing for a real-time walkthrough visualisation of the city.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If

Mobile 137
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022.

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