Toward An Integrated Model of Information Seeking and Searching
Buzz Marketing for Technology
JUNE 27, 2008
Or, to put it differently, we get so much information through the natural conduct of our lives, from the flow of people and events around us, that it is easy to fall back on those rather passive habits, to expect that the needed information will just come along, rather than having to expend energy to acquire it. Information Farming.
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