How to Achieve Your PR Goals When the Novelty Wears Off
JANUARY 17, 2017
If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.
How to improve collaboration in the workplace
MARCH 1, 2017
Collaboration means I have to stop what I’m working on—something I know to be delivering great value to this organization—and instead spend my time working on one of my colleague’s projects. I know deep down that there is value to collaboration, but the truth is it gets in the way of me delivering results that the rest of you are counting on me to deliver.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?
How to Build a Community that Thrives
FEBRUARY 26, 2015
I thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. Yes, community is important, but if you think about it only from an engagement point-of-view, you will be angry you spent so much time and energy building it. By Gini Dietrich.
How to Get Back on Track After the Holiday Season
DECEMBER 30, 2015
It feels like yesterday we were preparing for Thanksgiving and now Christmas is already passed and we’re about to enter the New Year. Maybe that’s why it’s so hard to get back on track at work after the holiday season. Though it’s fun to remember the holidays, we must be careful not fall into melancholy. Four Ways to Get Back on Track After the Holiday Season.
7 Common Mobile Fundraising Mishaps and How to Avoid Them
MAY 16, 2016
It’s easy to make mistakes when you’re starting out. Chefs train for years to perfect their crème brûlée techniques. Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Ignoring peer-to-peer fundraising as an option. Failing to track key metrics. And more!
How to Make Your WordPress Blog Mobile Friendly
MARCH 25, 2011
If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Well, actually he’s fixated on many things, but one thing kept coming back to me.). After all, it takes enough guts, time and energy to get a blog started, and then to keep it going. Easy peasy.
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
Any forward thinking business will do well to take note and use video to their advantage. Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Here are some tips to get you started. But where do you start?
We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
SEPTEMBER 20, 2016
Before we launched our Buffer podcast , so much of our time and energy (99.9% We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast. How do people promote podcasts?
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. YouTube and online video marketing.
How to Choose a Format When Writing Your Next Blog Post
MARCH 28, 2016
When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. This guide will help you figure out whether to choose a video, interview, slideshow, infographic, or traditional article for your next blog post. photo credit ).
How to Brainstorm and Create Your 12-Month Content Plan
DECEMBER 16, 2016
A few weeks back, I had my team here in person for our annual brainstorming session and one of my goals was to hammer out our 12-month content calendar while they were here. It helps to establish your credibility over the long-haul. In this day and age of ‘experts’ coming and going – someone who consistently creates meaningful content is going to win in the long run.
How to Sync Facebook Lead Ad Contacts With Your CRM
OCTOBER 22, 2015
They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If If you haven’t signed up yet for my free workshop in November on How to Master Facebook Lead Ads , do it now!]. Then enter the subject, reply-to name and reply-to email address.
How to Make Money Online in 2016: An Unexpected Approach
JANUARY 5, 2016
As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. Whether you’re starting a brand new foray into making money online or you’re hoping to take your current income to the next level, today’s guide is guaranteed to put you on the path to success.
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Sometimes, the best way to beat the competition is to scrutinize what they’re doing to determine how you could incorporate similar methods to benefit your brand. Follow our steps below to find out how to locate your strongest competitors and ensure their techniques work for you. Do they utilize multimedia content to keep readers on site?
Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. With so many unique niches , brands have a great opportunity to connect with their audiences in a completely new way—combining the captivating energy of video with the relationship-building power of social media.
Employee Engagement: Prepare for Environmental Factors
OCTOBER 23, 2014
During this particular year, I was going through my “I’m a crazy ultra runner ” stage in life, so I was ridiculously excited about being able to be a crazy ultra runner on the beach. Much to my dismay, a hurricane was rolling in making the beach a very windy place. And so out I went, into the goodness knows what speed wind gusts, to go for my morning run. Backwards!!!
How to Create Interactive Content That Engages Your Customers
Convince & Convert
SEPTEMBER 14, 2015
Unfortunately, there are quite a few business owners that seem to have a tough time differentiating between these two approaches to marketing. There’s nothing particularly wrong with traditional media—it just happens to be a primarily passive experience. Just about every attempt to make it a truly engaging process has failed. highlight to tweet). Obviously.
How to Waste Your Content Marketing Efforts
Convince & Convert
JUNE 3, 2014
Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Once the visitor arrives, you want to keep them coming back. If the visitors stay, see, and vamoose again, never to return, your efforts are being wasted. Getting on to a list takes work. You’re not tied to a given vendor, service or platform. Kudos. Captchas.
How To Develop And Execute A Social Media Strategy For Free
MAY 24, 2013
” Basically, the statement speaks to assigning value to the things that you find useful. The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. Don’t get me wrong, I’m not saying not to try social media. t happens” category.
How To Write Blog Titles That Catch Social Media Attention
Small Business Mavericks
MARCH 28, 2012
A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way. The hard way is by trying to be 100% original whilst also trying to have a stand out title. Since humans have been writing for thousands of years, it nigh on impossible to do both, so don’t. ” and you are then creating a hook.
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. If you want to be a movement maker, then keep reading. Most of the campaigns I run will tend to be one day long, but sometimes they will extend over a week. Campaigns create movements. Launch!
How To Give A Great Presentation (Seriously)
OCTOBER 4, 2013
you''re doing it wrong when it comes to how you prepare for a public speech. I''m sure this will upset many people, but let''s walk through the typical scenario of how someone is asked to speak and what happens next: Step 1: someone gets asked to present on a specific topic. Step 2: the presenter agrees to present. Step 4: in the week leading up to the presentation, the speaker starts writing down notes and building a PowerPoint deck. Sometimes they write up the speech that they are going to read to the audience (please don''t do this).
Thumper’s Rule – Knowing When And How To Avoid An Online Argument
MARCH 11, 2012
'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. I’d love to hear them in a comment!
How to Take the Challenger Sales Approach to Content Marketing
Convince & Convert
NOVEMBER 27, 2015
He disputes conventional wisdom touting “personalization,” arguing that personalization will get you nowhere when trying to convince more than one person to agree on your sale. He zeroes in on one specific stakeholder persona as holding the key to turning the tide of the rest: “the mobilizer.” The most important numbers to crack the code of sales.
Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)
NOVEMBER 18, 2014
This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. With the crowded online space, businesses have to work extra hard to capture and keep the attention of potential customers online. Yet not many found it. Not very likely.
How to Use Brand Storylines to Spark Social Media Engagement
Convince & Convert
DECEMBER 3, 2014
It lacks energy. According to Gini Dietrich , CEO of Arment Dietrich (and an active member of the Convince & Convert community), “Spin Sucks is one of the top three PR blogs in the world, and it has afforded us the ability to compete with the largest agencies in the world.” A conversation is a two-way dialogue to share ideas and opinions. Image via EladeManu.
How to Grow a Twitter Chat to Reach 1 Million People: Learnings From Two Years of #bufferchat
AUGUST 1, 2016
From productivity and social media strategy to self-care and reflecting — even gifs ! — we’ve had a blast getting to join with our community every week for the past two years in #bufferchat. . We are so grateful to have an amazing community who keeps coming back each week, offers a breadth of knowledge and drives us to be a better company and community.
How to Choose the Best Social Media Marketing Tool for Your Business
FEBRUARY 9, 2017
Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. So how do you figure out which one’s going to be the best fit for you?
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
Those who work in social media are all too aware of how this field is constantly evolving. Such fluidity can be challenging, but can also create many opportunities for brands that want to grow audiences and build equity. Responding to change over following a plan. When considering an agile structure for social media, there are two principles to keep in mind.
How to Build a Strong Social Media Presence
AUGUST 19, 2015
You have taken the time to invest in social media. The hours spent researching and executing are tiring, but you know it’s worth the time and energy. After all, capturing the attention of today’s online consumer is critical to your business. So how can you improve your social media results? Use them today to instantly improve social media results tomorrow!
How to Uncover Meaningful Social Data
Convince & Convert
JULY 16, 2013
This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 Jay was so intrigued by this possibility that he asked me to explore it further in this post. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.
Blogging in 2017: How to Disrupt and Get Noticed
JANUARY 24, 2017
It has its place, but it’s not going to take you to that next level. We’ve been taught to. If we’ve all been taught to do something, and we all “follow the rules”, it stands to reason that it’d be hard to stand out. While it may be difficult, it’s far from impossible to get noticed. I’m going to show you how to make a difference.
The Million Dollar Mindset – How to Create a Website and Sell it Off for Six Figures
Techipedia: Tamar Weinberg
FEBRUARY 21, 2012
I want to tell you about the mindset required to create wealth on the Internet. But what the newcomer fails to understand in the world of Internet Marketing is just how important it is to have the right attitude, the right mindset. Let me describe for you the attitude that allowed me to build a six figure website. But this has to be a hard core commitment.
How to Build Your Own Idea Refinery
NOVEMBER 27, 2012
Ideas are the fuel that drive our economy and if you listened to this week's Engaging Brand Podcast , you will hear that although 94% of people think creativity is vital , only 35% believe they have the skills and processes to deliver them. Here is how I see creativity - you know me, I love a little analogy. . 1) The brand platform exists to bring great customer experiences.
How to Adjust Communication to Motivate and Influence
SEPTEMBER 27, 2011
Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and manage even the most unruly clients. How do you become the first? Dominance. Influence.
How To Measure Your Social Media Efforts
Social Media Network Marketing
JUNE 5, 2014
These investment at minimal level would be time, energy, technology [hardware, software the web and internet connectivity], dedicated human resource. Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of ''how to arrive at a ROI for Social Media''. What we need to understand is that while we do measure the Social Media space we need to be very clear on what the parameters are to be. What is your take on this?
Top 4 Twitter Fails (& how to fix them!)
JUNE 6, 2014
There are certain habits and time-saving behaviours that could actually be stopping Twitter working for you as a business generating superpower ( read on here for how Twitter can be a massive game changer for your business ). Read on to find out 4 of the most common fails and how to rectify them. Is that the impression you want to portray? Don’t be that guy!
How to Leverage Your Internal Resources in External Marketing Efforts
Convince & Convert
SEPTEMBER 8, 2015
“Doesn’t that mean you’re just handing over your secrets to success?” The internet is flooded with “secrets” to success. Often times we’re irrational about keeping our corporate cards too close to our chest. Yes, there are certain things it’s probably unwise to share, but there is a lot that should be publicly available to support your marketing efforts.
How To Build A Successful Business Blog (a Getting Started Guide)
MAY 11, 2015
Whether you’re a local business owner, entrepreneur, or brand – finding new ways to generate business can be a challenge. Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. How do I know these steps will set you up for success? Click To Tweet.