TikTok for Business: Top 10 Brands Smashing it on TikTok
Social Media Strategies Summit
JULY 19, 2023
Pepsi’s senior director of global marketing, Gustavo Reyna, said the brand has seen such challenges become a “big thing” on TikTok and described them as “a completely new way of encouraging fans to showcase their talent.” These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns.
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