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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 107
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Sentiment analysis can also be applied to automatically prioritize customer complaints so customer care teams know which cases to handle first. What is AI automation?

Strategy 102
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice. Maybe you can provide the solution.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Tip : See if people watched your video on YouTube or embedded on a website. If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. Click on each source to see a breakdown and drill down further. Go to the Reach tab and click Advanced Mode. Brandwatch.

Metrics 145
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

positive sentiment around the conversation. Agorapulse allows you to listen to sentiment and monitor competitor activities on Twitter, so you’re never out of the loop. Incentivize customers to interact with you on Twitter by embedding click to tweet links in emails and blogs. Consumers met the goal. Work with incentives.

Twitter 129
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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment.

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The Permanent Brand

Twist Image

A sentiment. Guests at Disney will wear their MyMagic+ bracelet which will include everything from their credit card information and hotel room key to alerts for when it's their turn on a ride and being able to pre-select from the Web certain VIP experiences prior to travel that will be embedded in the MagicBand. An impression.

Brands 108