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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104
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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. What is AI automation?

Strategy 103
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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

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This Week in Social Media – 8/14/2013

Social Media Marketing

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

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Google+ adds embedding for posts

The Way of the Web

Joining Facebook and Twitter with easier ways to share Google+ content, you can now embed any Public Post made on Google’s social network by selecting the Embed option from the drop-down on every post. The post Google+ adds embedding for posts appeared first on TheWayoftheWeb.