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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

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New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. If engagement is your primary goal, then doing a live video can get you the best results.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Stay in front of potential customers by posting regular updates and engaging with your audience. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. Influencer Marketing on Social Media. Connect with Grin on Facebook or Twitter.

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Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

They’ve also struck the delicate balance of engaging younger generations while remaining a beloved choice for older folks — a feat often challenging to achieve. million Facebook: 108 million Twitter: 3.3 million Facebook: 108 million Twitter: 3.3 These are the total followers they have on their main accounts: Instagram: 2.9

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Find opportunities for authentic engagement. That’s on top of comprehensive social media management tools, including scheduling to all major network, easy performance tracking, and audience engagement tools.) Hootsuite Insights means you never miss an opportunity to engage. What do they say in the posts where they don’t tag you?

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Engagement Reports. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Watch Time and Audience Reports. Earnings Reports.

Analytics 142
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How Priceline Uses Instagram to Build Fan Engagement

Convince & Convert

By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. INSTAnt Fans. Priceline.com.