Social Media Strategery

MAY 18, 2020

Retailers figured out how to do curbside pickup without months of red tape getting in the way. Will self-checkout become the new standard at all retailers – clothing, toys, electronics, etc.? Which company will create the mobile UV light sanitizer that can be attached to your phone?

Sports 107

Sports Hotels Retail Real Estate 107

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. B2B brands can really stand out by providing educational – and entertaining – video for their customers and clients. #4

B2B 150

B2B Social Media Brands Hubspot 150

Twist Image

FEBRUARY 15, 2013

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." What does the company do?

Privacy 107

Privacy Retail Wireless Smart Phone 107

Direct Marketing Observations

APRIL 7, 2011

When we add mobile and mobile social to the mix, the old adage of you never get a second chance at a first impression will have never loomed more large. Survival for brands and retailers will now be predicated on a customer expectation that is high, seamless, one click in theory, and will eventually be one site in nature.

Brands 166

Brands Retail Mobile Sites 166

Convince & Convert

JUNE 20, 2017

For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. Focus on Educating, Not Selling. Keeping this in mind, powerful video content these days is not blatantly focused on selling, but rather on educating. Click To Tweet. Keep It Short and Sweet.

Conversation 103

Conversation Video Content How To 103

Direct Marketing Observations

JUNE 19, 2012

The difference between five years ago when I first started and now is that there are more and more qualified people out there who are able to make educated and qualified and experienced decisions on what to do with social media initiatives. Mobile and Tablet computing. And the results speak for themselves.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. Mobile commerce: what it is and why you should care. Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m. Best days to post on Twitter for Education: Mondays, Tuesdays and Sundays. Consumer Goods.

Twitter 106

Twitter Tourism Travel Education 106

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Twist Image

JUNE 26, 2015

So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Brands 40

Brands Retail Social Graph Repository 40

Sprout Social

APRIL 27, 2020

As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Retail, consumer goods, and education sent messages also dropped, though less dramatically. Industries that saw a higher than average decline were nonprofit, retail and sports.

Engagement 145

Engagement Social Media Patterns Health Care 145

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Facebook users are mobile. Dan Moyle, Amerifirst @danmoyle. Listen Now . via TechCrunch.

Advertising 132

Advertising Marketing How To Education 132

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users.

Examples 133

Examples Tips Patterns Instagram 133

Convince & Convert

MARCH 8, 2016

A Mobile-Friendly Platform. Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. Amazon and Birchbox are only two examples of companies that evolved with mobile technology. The retailer partnered with exterior providers to create an “endless aisle” solution.

Strategy 60

Strategy Retail Mobile Discount 60

Hootsuite

APRIL 29, 2020

Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m. Education: Thursday, 4 p.m. 80 percent of your posts are designed to inform, educate, or entertain. For example, you can manage your scheduled social media posts for your mobile device using the Hootsuite app.

Template 145

Template Templates Social Media Tools 145

Convince & Convert

AUGUST 7, 2015

From 3D imaging to same-day fulfillment of items not in-store and mobile checkout, it’s a great example of the power technology has to streamline the shopping experience. Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location.

Retail 60

Retail Campaign Curation Newsletter 60

SocialFish

JULY 15, 2020

It has helped finance countless proms, sports-related activities, educational trips and team supplies. Use mobile bidding, to expand your audience and create an opportunity for new donors to support your projects. Currently, 11 states in the US have set a requirement for retailers to give refunds to consumers who return their bottles.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

It has helped finance countless proms, sports-related activities, educational trips and team supplies. Use mobile bidding, to expand your audience and create an opportunity for new donors to support your projects. Currently, 11 states in the US have set a requirement for retailers to give refunds to consumers who return their bottles.

Delicious 130

Delicious Eventful Committee Groups 130

Twist Image

SEPTEMBER 23, 2011

"When you think about education and the school system, we tend to think about marks and how we - as individuals - ranked against our peers. "Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life.

Sports 88

Sports Retail Comparison Price 88

Twist Image

JANUARY 19, 2012

You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. It's all about the Web or mobile or Social," but these are companies that have both a legacy and a functioning business model. and on and on?

Startup 101

Startup Retail Apple Transportation 101

Pixlee

SEPTEMBER 5, 2017

But there’s even more online revenue potential for retailers in the form of items abandoned in cart- approximately $4 trillion worth of merchandise more. Across, desktop, tablet, and mobile, customers cite unexpected shipping costs, poor mobile shopping experiences, and security concerns as their top reasons for leaving items in cart.

UGC 40

UGC Content Education Campaign 40

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A big part of this is education, and it’s “educate across what we call the entire innovation continuum: digital, social, mobile and emerging.”

Startup 123

Startup Education Social Media Upcoming 123

Buffer Social

AUGUST 10, 2017

This is our favorite way of using Instagram Stories — to educate. This is a strategy often used by online clothing retailers. Again, this is great for online retailers who drive sales through social media promotions. Transfer it to your mobile phone and you’ll be ready to post your newly-designed Instagram Stories graphic.

Template 112

Template Templates Instagram How To 112

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. Bloomerang. CF Search Marketing. Arkside Marketing, Inc.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

DECEMBER 1, 2020

This case study is based on one of the largest European electronics retailers. Reciprocity – offering education and insights to your customers . Your eyes catch on those three boxes toward the bottom of the page – offers to help you make an informed choice, or simply help educate you in an area of their expertise. .

Sites 69

Sites Marketing Case Study Discount 69

Convince & Convert

JULY 16, 2015

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. Get more content like this, plus the very BEST marketing education, totally free.

Retail 60

Retail Loyalty How To Newsletter 60

Later

JANUARY 27, 2021

Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed. When it comes to selling products on Instagram, online education platform SuperHi understands the power of using guest articles and tips to drive conversions.

Feed 56

Feed Feedly Instagram How To 56

Bill Hartzer

NOVEMBER 2, 2021

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JUNE 30, 2020

It can be difficult in the retail coffee space to find a benchmark of good social metrics,” Jolie says. Then set a quarterly, cross-functional meeting to share those insights, not only informing but educating other members of your team. Her social team of two often shares out reporting on social, email and all digital efforts.

How To 109

How To Meeting Team Collaboration 109

Likeable

DECEMBER 4, 2018

Retail brand Everlane showcases its value of “radical transparency” in a weekly Instagram Stories series, answering customers’ questions, going behind the scenes, and teasing upcoming product launches.

Brands 63

Brands Content Library Film 63

Hootsuite

JUNE 11, 2020

Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. However, theirs run long: this one is nearly 2 minutes.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more. Text-to-Vote. “Buy now.”

SMS 60

SMS Tips Marketing Discount 60

Social Media Marketing

FEBRUARY 25, 2012

The challenge with the Facebook model (for the most part) is that it required users to have the storefront experience in a custom tab on each company's Facebook page - not necessarily something that translates when you're using a mobile version of Facebook on your smartphone (remember the above statistic about shopping and smartphone use?).

Apparel 167

Apparel comScore Delicious Posterous 167

Bill Hartzer

JANUARY 14, 2014

Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. retailers, macys, tj maxx. apps and mobile. integrate social, mobile and domain strategies. Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. social media.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Get more content like this , plus the very BEST marketing education, totally free.

Loyalty 60

Loyalty Company Engagement Data 60

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. After all, not every target segment can be reached using mobile apps. Get more content like this, plus the very BEST marketing education, totally free.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Webbiquity SMM

FEBRUARY 28, 2011

Educational Services. • Mike Rivera -New Media Strategist, University of Denver. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

List 155

List Twitter Brands Microsoft 155