Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 125

Examples Influencer Campaign Marketing 125

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 105

Influencer Marketing Collaboration ROI 105

Bill Hartzer

NOVEMBER 6, 2023

Of the respondents, it was discovered that a significant 30 percent of teens cited “social media influencers” as their primary source of inspiration, closely followed by “successful businesspeople,” also chosen by 30 percent of participants.

Influencer 94

Influencer Social Media Survey Construction 94

Bill Hartzer

APRIL 17, 2024

In a striking shift from traditional aspirations, UK children are now setting their sights on becoming social media influencers, ranking it among their top career choices. With Instagrammers able to start monetizing their online presence once they hit a few thousand followers, the allure of becoming an influencer is palpable.

Social Media 86

Social Media Influencer Study Survey 86

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Industries making strides in the metaverse . Real estate. Music and Entertainment.

Industry 109

Industry Examples Real Estate Brands 109

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries.

Education 205

Education Case Study Overview Upcoming 205

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Influencer 135

Influencer Instagram How To Fashion 135

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

The Realtime Report

MARCH 5, 2021

The Industries with. billion active users and with that, the world has seen a huge digital shift in industries moving online. Children’s Education. The dating industry has the longest terms and conditions with an average of 7,569 words – the equivalent of a 58-minute read. The Longest Terms and Conditions.

Industry 91

Industry Banking Fashion Insurance 91

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 132

Industry Real Estate Insurance Content 132

The Social Media Incubator

JULY 15, 2014

Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Users may not realize they are being influenced. . photo courtesy: Getty Images. People engage with people, not brands. .

Influencer 166

Influencer Social Media ROI Study 166

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

LinkedIn 106

LinkedIn Influencer Brands Marketing 106

Sherrilynne Starkie

FEBRUARY 18, 2020

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. It means reporters and other news professionals are now restored to the position of influencer. Here’s a media article which examines the Canadian Cannabis industry and includes a key CEO interview.

Fashion 409

Fashion News Report Review 409

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! Or if you’re just looking for some great content to consume.

Influencer 113

Influencer Travel Fashion Blogger 113

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

B2B 117

B2B Trends Social Media UGC 117

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. Make use of Your Influencer’s Community.

Influencer 52

Influencer Marketing How To Collaboration 52

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. Instead, brands educate followers via how-to’s and tutorials.

Industry 101

Industry Social Media Hashtag Instagram 101

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers?

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 121

Social Media Survey Education Team 121

Webbiquity SMM

JUNE 7, 2018

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Develop and implement a strategy to create valuable educational content that your target audience will find useful. Influencer Marketing on Social Media. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

The Realtime Report

APRIL 26, 2019

How to Be a Personal Trainer and a Social Media Influencer. Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. The exciting thing about being a social media influencer is that literally anyone can do it. Partner with Other Influencers.

Influencer 79

Influencer Social Media How To Exercises 79

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. What are the best times to post on TikTok by industry? What are the best times to post on TikTok? Wednesdays at 3 p.m.

Tourism 107

Tourism Travel Education Trends 107

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 60

Industry Real Estate Content Insurance 60

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

Influencer 65

Influencer Marketing Travel Instagram 65

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. You can also track key industry influencers or thought leaders in your niche.

Metrics 52

Metrics Sentiment Analysis Influencer 52

SocMed Sean

FEBRUARY 1, 2022

One field that has arguably benefited the most from Instagram has been the fitness industry. Demonstrating how to style with products, how to use professional tools, and other tips are easy to find and come from some of the biggest names in the industry. Instagram Fitness Tips. Instagram for Graphic Designers. That’s no secret.

Instagram 162

Instagram Study Tips Influencer 162

Laurel Papworth

OCTOBER 22, 2017

Are Health and Education doing a better job? They include but are not limited to, popular influencers, designated leaders, tribal groups and rites of passage/rituals. Be More Like TEACHERS And LECTURERS in EDUCATION . Education does a mighty fine job. Education had not. Is there an element of fear?

Education 58

Education Avatar Communities Startup 58

Ignite Social Media

FEBRUARY 17, 2021

In addition to the changes we’ve made in our personal lives, many of our professional lives have also changed as different industries cope with the pandemic. The world of marketing is certainly one industry to keep an eye on. Influencer Partnerships. Influencers are no longer “just” influencers, but creators these days.

Social Media 176

Social Media Marketing Influencer Team 176

Convince & Convert

FEBRUARY 17, 2016

Increasingly, the answer is to work with influencers and advocates. Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. So what do you do now?

Influencer 60

Influencer Marketing Nielsen Case Study 60

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Social media can provide a level of transparency to an industry that is often perceived as opaque. Social media for financial services is a rapidly growing sector.

Platform 84

Platform Social Media Insurance Education 84

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Rather than scrolling through static product images and descriptions, Shoploop uses short (under 90 seconds) and entertaining videos to drive both product discovery and education. . How to Sell On Shoploop.

Influencer 56

Influencer Platform Video Brands 56

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Because of this, I looked to other industry professionals for their insights.

Social Media 87

Social Media Brands Content Guidelines 87

Later

SEPTEMBER 4, 2019

While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . Don’t miss out on the chance to learn from the top industry experts in Instagram marketing at LaterCon ! . #4.

Industry 46

Industry Instagram Strategy Conference 46

Oktopost

NOVEMBER 6, 2023

This approach allows sales teams to educate, share insights, and position themselves as thought leaders in their industry. Based on this data, it’s evident that the adoption of social selling strategies is crucial for sales teams to effectively engage and directly influence their target audience within today’s marketplace.

B2B 84

B2B Team Conversation Engagement 84

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59