Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

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6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Use the right hashtags.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. Higher Education. From January to March, higher education generated 8.4

B2B Employee Advocacy Best Practices

Oktopost

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Your content has to either Entertain, Enlighten, or Educate, and if possible – all three. Brand Sentiment.

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6 steps to create an org-wide social listening strategy

Sprout Social

Leading with a bit of education about listening will remove roadblocks when it comes time to brainstorm goals. Improve sentiment around customer service. This section covers, you guessed it, the conversations, keywords and hashtags that are frequently mentioned with your Topic.

A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive.

What does a social media analyst do?

Unmetric

Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. By doing so you can look for hidden patterns in the sentiment, comments, and so on. Education requirements.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags.

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

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The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking. Number of posts with the hashtag. Sentiment.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? Literally made it one of my performance goals to educate…used data, our own successes, fails, etc.

How to one-up your competition with social media industry analysis

Sprout Social

According to data from the Sprout Social Index , the following two types of posts receive the most engagement via social: Content that educates followers. Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. . See what your sentiment is.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Get more content like this, plus the very BEST marketing education, totally free.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

66% of surveyed Gen Zers believe that communities are created by causes and interests, not by economic backgrounds or educational levels.”. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis.

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12 Time-Saving Tools for Content Marketers

Convince & Convert

Trendspottr lets you tap into emerging trends on social media , giving you early signals about hot topics, popular hashtags, and rising influencers. Tagboard is more than a simple hashtag analytics tool. Get more content like this, plus the very BEST marketing education, totally free.

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag.

How to leverage social data to be a world-class agency

Sprout Social

Open up a conversation that feels supportive and educational, for both parties. Literally made it one of my performance goals to educate…used data, our own successes, fails, etc. Perhaps your content used a popular hashtag but lacked a strong call to action.

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7 Strategies for Monitoring Your Competitors

Convince & Convert

It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. Get more content like this, plus the very BEST marketing education, totally free. Want to be recognized for your outstanding content?

4 Strategies for Improving Social Engagement

Convince & Convert

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Get more content like this, plus the very BEST marketing education, totally free.

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

If you have any questions or would like any additional education on using these features, please contact us—we are here to help. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. They even came up with their own branded hashtag.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . For my clients they care about quality visitors and nurture them through the process of being educated through to sales. It is a combination of the post, the hashtag, the time and the people who responded.

How to Gather Fan Feedback on Social Media

Convince & Convert

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name.

The complete guide to Twitter listening

Sprout Social

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images.

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Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. Add Brand Keywords & Instagram Hashtags. Our Product Education team is ready to share their Sprout expertise with you, and they provide time for a live Q&A afterward.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll have access to data about: Demographics : Such as gender, income, marital status, education and more.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

Beyond a straight-up hashtag search, trying to find what you’re looking for with a normal Twitter search is like finding a needle in a haystack. These hashtags (results include specific #hashtags). You can conduct a surface-level sentiment analysis via advanced search by tacking on emoticons such as “:)” and “:(” when searching your brand on Twitter. Here’s an example of a recent social roundup we found through the #smm hashtag.

How to build your social media marketing strategy for 2019

Sprout Social

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Sentiment.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

The complete guide to online social listening

Sprout Social

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Educational, tutorial-style content absolutely kills it on YouTube. Rather than jump from individual social mentions and RSS feeds, Sprout aggregates your defined terms such as your social accounts, hashtags, industry keywords and more. If you haven’t noticed by now, social listening is kind of a big deal for brands today.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Hashtag. Sentiment.

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8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

Rather than try to pump out as much content as possible, you should strive to make every post count whether it’s through captions, hashtags and, of course, scheduling. For example, Hubspot’s Instagram boasts everything from how-to education content and memes to motivational videos and beyond. Perhaps they don’t do much in terms of user-generated content and hashtags. For example, are you up on all of your industry hashtags? Sentiment Analysis.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Ongoing diversity awareness and education training. Dedicated hashtag #PRDiversity for continued conversation. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

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How to Be Great at Social Media for Financial Services

agora pulse

Educate all employees on regulatory requirements. Even events or education.). Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. The financial services sector moves at a rapid rate.