Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans. No problem.

Strategy 129

Strategy Brands Hubspot Survey 129

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? Higher Education. From January to March, higher education generated 8.4 — hakeem (@hakeemangulu) March 10, 2020.

Conversation 105

Conversation Retail Sentiment Education 105

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

APRIL 7, 2021

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. Have a clear goal. Organized downloads. ??

Social Media 134

Social Media Content Lurker Metrics 134

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Leading with a bit of education about listening will remove roadblocks when it comes time to brainstorm goals. Improve sentiment around customer service. Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Topic volume stayed at or near one million messages a day for much of February until the US stock markets declined and topic volume soared to 5-6 million messages a day. No signs of slowing down.

Brands 112

Brands Sentiment Conversation Hashtag 112

Keyhole.co

JUNE 27, 2023

The Professional Dashboard has become crucial for maximizing Instagram strategies and succeeding in the cutthroat digital market. It allows users to track performance metrics and access educational resources. Education and resources The Professional Dashboard has learning tools and tips to help Instagram users improve their strategy.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

MARCH 23, 2023

However, the education sector gets good traffic these days, and it is advisable they post between 5:00 pm to 9:00 pm. Like hashtags , financial symbols that can work in search and exposure have also encouraged this growth. What are education institutions doing on social media, you may ask? The answer is a lot!

Twitter 52

Twitter Education Analytics Hashtag 52

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. (highlight to tweet). And that’s precisely where social media comes in. The Hunger Games grossed $152.5

Social Media 60

Social Media Sentiment Price Diagrams 60

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. You also notice that a significant part of their Twitter marketing strategy is actively responding to their audience.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Reviews can be the key to making an educated purchase decision. This creates a better browsing experience for its established Instagram audience.

Retail 138

Retail Instagram Buy Social Media 138

Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Chi-town pizza. Chicago deep dish.

Twitter 78

Twitter Sentiment Hotels Influencer 78

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Reviews can be the key to making an educated purchase decision. The Body Shop . Monitor your social analytics to manage performance.

Examples 131

Examples Tips Patterns Instagram 131

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. Leverage Relatable Moments. Take a Stance.

Content 60

Content How To Tumblr UGC 60

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. If you have any questions or would like any additional education on using these features, please contact us—we are here to help. Essential tools available on all Sprout plans.

Features 98

Features Brands Library Team 98

Convince & Convert

DECEMBER 10, 2015

It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. To track everything a competitor is posting, use a social listening tool like Hootsuite , which allows you to set up streams focusing on specific profile pages, as well as hashtags. Track New Links.

Strategy 60

Strategy Analysis Notification Newsletter 60

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Educational, tutorial-style content absolutely kills it on YouTube. Are you listening?

Reddit 98

Reddit Tumblr YouTube Review 98

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll have access to data about: Demographics : Such as gender, income, marital status, education and more. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Advanced Options.

Metrics 40

Metrics Twitter Comparison Report 40

Webbiquity SMM

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. And the top tweets by influencers (that include that specific hashtag).” Twitter’s key strength is in driving traffic to informative online content including news and blogs. 1) TwitterCounter.

Tools 100

Tools Twitter Sample Samples 100

Keyhole.co

JANUARY 19, 2024

The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness. These trends have also shaped how people market themselves, as well as products on the platform. TikTok has become a hub for educational content, from tutorials on math and science concepts to more arbitrary topics.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

JANUARY 12, 2021

However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content. Keep reading to learn how to create content for social media marketing and supercharge your strategy using data as your inspiration. At what stage of the marketing funnel does that content fall?

Data 144

Data Social Media Content Sentiment 144

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. And for those new to the industry, seeking guidance from online resources or marketing books for beginners can be a game-changer. The result?

YouTube 52

YouTube Video How To Sentiment 52

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? From over 16.2 And it paid off.

Social Media 105

Social Media Strategy Meme Education 105

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

MAY 25, 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. Stockimg.ai

Social Media 115

Social Media Tools HootSuite Price 115

Later

NOVEMBER 7, 2019

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. This is a controversial question, with no wrong answer.

Hashtag 64

Hashtag Instagram Apparel Template 64

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Making assumptions is a dangerous game for marketers.

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. Brand management.

SEO 144

SEO Social Media Metrics Sentiment 144